Director, Shortform Content

25 minutes ago
Full-time
Lead
Marketing and Growth
Bryan Johnson - State Farm Insurance Agent

Bryan Johnson - State Farm Insurance Agent

State Farm is a well-established insurance company founded in 1922, with a commitment to fairness and customer service. They offer a wide range of financial products and services to help customers manage their present and plan for the future.

Diversified Financial Services
Founded 1922

Description

  • Build Kate’s short-form social strategy, including thesis, formats, cadence, and growth plan.
  • Create the operational backbone for the content program, including calendars, briefing and review workflows, and publishing cadence.
  • Define storytelling that turns Kate’s personal protocol and health brand into repeatable content people follow.
  • Direct creators and editors by writing briefs and shepherding concepts from ideation through final cut.
  • Build and lead the content team as the brand scales, including hiring and supporting creators, editors, and coordinators.
  • Own performance analysis and use analytics to inform and refine strategy.
  • Partner closely with Kate and the Senior Director of Content on creative direction.
  • Repurpose and distribute content across additional channels as needed.

Requirements

  • 5+ years building short-form social/content strategy, ideally in an 0→1 environment.
  • Experience taking a brand or creator from blank page to a growing audience.
  • Ability to translate complex or scientific topics into accessible, social-first storytelling.
  • Experience directing creators and editors.
  • Deep expertise in short-form platforms, especially Instagram.
  • Exceptional storytelling instincts and strategic judgment.
  • Fluency with social analytics and data-informed decision-making.
  • Strong understanding of the production and edit process.
  • Basic graphic design skills, including Canva.
  • Interest or background in women’s health, longevity, or wellness.
  • Comfort working in a fast, scrappy environment.
  • Experience repurposing and distributing content across channels such as X.
  • Location preference for Los Angeles, with remote considered for the right candidate.

Benefits

  • $175,000-$200,000 salary range.
  • Equity package.
  • Benefits included.

Interested in this position?

Apply directly on the company website

Apply Now

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