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Senior Product Marketing Manager, Enterprise Segment

1 month ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Apply Now
Boulevard

Boulevard

Boulevard is the leading Client Experience Platform for appointment-based self care businesses, offering seamless online scheduling, messaging, and payments to enhance client experiences and drive revenue.

Diversified Consumer Services
251-1K
Founded 2016
$108M raised
View All Jobs 4

Description

  • Define and own Boulevard's upmarket segment strategy and ideal customer profile across core verticals.
  • Map buying committee dynamics across enterprise stakeholders, including economic buyers, operators, franchisees, and influencers.
  • Develop the segment point of view on customer priorities and product roadmap needs.
  • Craft the enterprise positioning story, messaging, competitive narrative, and proof points.
  • Equip sales with segment-specific decks, collateral, and messaging that support the full deal cycle.
  • Partner with enterprise sales on strategic calls, material customization, and deal support.
  • Develop proposal templates, scripts, and objection-handling tools for frontline sales teams.
  • Capture and prioritize product requirements from upmarket prospects and synthesize market insights for roadmap discussions.
  • Influence R&D planning by advocating for capabilities that matter most to enterprise buyers.
  • Ensure feature launches are sequenced and framed to reinforce the platform story for the enterprise segment.

Requirements

  • 7+ years of product marketing experience.
  • Significant experience marketing and selling into enterprise buyers in vertical SaaS.
  • Track record of building positioning and narratives for complex, multi-product platforms.
  • Fluency in enterprise GTM motions, including buying committees, longer sales cycles, and proof-driven evaluations.
  • Deep experience creating enterprise sales tools that help sellers show platform depth and defend pricing.
  • Experience marketing platform APIs and integrations to enterprise audiences.
  • Demonstrated ability to influence product direction through structured market insight.
  • Strong, precise communication skills and the ability to tell a clear story.
  • Ability to work effectively with executives and sales teams across different levels.
  • Comfort building in ambiguity and taking an iterative approach when there is no playbook.
  • Experience in franchise or multi-location business models (bonus).
  • Experience in vertical SaaS, especially medspa, salon, or spa (bonus).
  • Previous PMM experience at companies that have moved into or served enterprise customers (bonus).
  • Hands-on experience with enterprise sales tools and methodologies (bonus).

Benefits

  • Base salary range of $123,000-$154,000 for NYC, SF Bay Area, and Seattle candidates.
  • Base salary range of $112,000-$154,000 for all other U.S. locations.
  • Potential eligibility for variable compensation.
  • 401(k) match plus dental, medical, vision, and life insurance.
  • Flexible vacation day policy.
  • Fully remote work with a monthly work-from-home stipend.
  • Family planning resources and specialized support programs.
  • Equity opportunity.

Interested in this position?

Apply directly on the company website

Apply Now

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