Media Buying Team Lead (Meta Ads) | Inspirio

3 weeks, 1 day ago
Full-time
Lead
Marketing and Growth
Boosta

Boosta

Boosta is a holding tech company that creates, scales, and invests in digital businesses with global potential. - 12 years; - 800+ professionals; - 15+ businesses in the ecosystem. ✔️ In 2022, we launched Burner, our in-house investment fund, providing funding through Private Equity (growth financing) and Venture Builder models. Today, we're building an ecosystem of companies where ambitious people can make an impact, launch new products, and bring bold ideas to life. Are you with us? Dream Big. Build Bigger.

information technology & services
501-1000
Founded 2014

Description

  • Develop and execute Meta Ads acquisition strategies for mobile apps and web landing pages.
  • Plan and forecast budgets, spend, revenue, and profitability targets across campaigns and periods.
  • Own Meta Ads traffic volume, profitability, and channel performance.
  • Launch, optimize, test, and scale advertising campaigns across iOS, Android, and web funnels.
  • Maintain tracking, attribution, and data flows across Meta, apps, landing pages, and affiliate platforms.
  • Analyze full-funnel performance and convert insights into growth hypotheses and experiments.
  • Develop acquisition funnels to improve conversion rates and unit economics.
  • Build a scalable creative marketing process covering production, testing, analysis, iteration, and scaling.
  • Hire, onboard, mentor, and manage the Meta Ads team while establishing performance standards and workflows.
  • Collaborate with ASO, Development, Design, and Affiliate teams to improve acquisition performance and adapt to Meta platform changes.

Requirements

  • 4+ years of hands-on Meta Ads experience, including at least 1 year in a senior or leadership role.
  • Experience building and managing a media buying team from scratch.
  • Experience allocating budgets across GEOs, products, campaigns, and acquisition funnels.
  • Experience acquiring users through iOS and Android apps and web landing pages.
  • Proven ability to scale advertising budgets while maintaining target profitability.
  • Strong expertise in Meta Ads campaign setup, optimization, testing, and scaling.
  • Knowledge of Meta tracking and attribution infrastructure, including Meta Pixel, CAPI, events, postbacks, integrations, ad accounts, datasets, domains, and account health.
  • Experience analyzing performance across ads, landing pages, apps, and partner conversions.
  • Expertise in performance-driven creative strategy, including UGC, static and video formats, testing frameworks, hooks, angles, fatigue management, and creative analytics.
  • Strong analytical, ownership, and commercial mindset; experience with FinTech, affiliate, lead-generation, Google Ads, TikTok Ads, or native advertising is preferred.

Benefits

  • Remote work with a flexible schedule and optional coworking access in Kyiv, Lviv, or Warsaw.
  • 28 working days of paid vacation, up to 30 medically confirmed sick-leave days, and public holidays.
  • Medical insurance and compensation for psychologist sessions.
  • Compensation for external courses and conferences, plus a corporate library and mentorship opportunities.
  • Manager support, trust, and a non-micromanagement culture.
  • Quarterly online or offline team-building events.
  • Gifts for important personal and career occasions, plus participation in social initiatives.

Interested in this position?

Apply directly on the company website

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