Own Boldin’s brand strategy, voice, positioning, and point of view across all channels.
Develop narratives, campaigns, and formats that build cultural relevance and advocacy.
Lead integrated brand distribution across video, social, PR, classes, and content.
Manage and develop the brand and marketing design function and maintain a distinctive visual identity.
Build repeatable systems for creating, testing, and scaling brand ideas.
Establish measurement frameworks and optimize awareness, perception, engagement, traffic, and funnel contribution.
Partner with Growth, Product, Design, Content, Video, PR, and Social teams to align brand execution.
Track and improve brand-driven conversion, including registration, trial, and subscription growth.
Identify and amplify opportunities for breakout campaigns and outsized reach.

Requirements

8+ years of experience in brand, marketing, or growth leadership roles.
Proven success building and scaling a brand with measurable business impact.
Experience leading multi-channel efforts across video, social, PR, and content.
Strong understanding of how brand contributes to business outcomes and performance metrics.
Experience managing and developing high-performing teams.
Exceptional storytelling, communication, and strategic thinking skills.
Ability to balance long-term brand building with short-term performance goals.
Ability to translate stakeholder ideas into actionable plans for teams and individual contributors.
Familiarity with personal finance or retirement planning, or willingness to develop deep expertise quickly.
Comfort working through ambiguity while driving execution.

Benefits

$185,000–$205,000 salary, depending on experience.
Early-stage equity options with potential upside.
Health, dental, and vision coverage.
401(k) with company match.
Flexible paid time off and parental leave.
Fully remote role for candidates in the United States.

Interested in this position?

Apply directly on the company website

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Boldin

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Head of Brand

Boldin

Description

Requirements

Benefits

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