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Head of Brand

4 weeks, 1 day ago
United States
Full-time
Lead
Marketing Strategist
Marketing and Growth
Content Marketing Digital Marketing Social Media Marketing
Apply Now
Boldin

Boldin

Boldin provides innovative products and services with a focus on customer satisfaction and excellence in all operations.

View All Jobs 3

Description

  • Own Boldin’s brand strategy, voice, positioning, and point of view across all channels.
  • Develop narratives, campaigns, and formats that build cultural relevance and advocacy.
  • Lead integrated brand distribution across video, social, PR, classes, and content.
  • Manage and develop the brand and marketing design function and maintain a distinctive visual identity.
  • Build repeatable systems for creating, testing, and scaling brand ideas.
  • Establish measurement frameworks and optimize awareness, perception, engagement, traffic, and funnel contribution.
  • Partner with Growth, Product, Design, Content, Video, PR, and Social teams to align brand execution.
  • Track and improve brand-driven conversion, including registration, trial, and subscription growth.
  • Identify and amplify opportunities for breakout campaigns and outsized reach.

Requirements

  • 8+ years of experience in brand, marketing, or growth leadership roles.
  • Proven success building and scaling a brand with measurable business impact.
  • Experience leading multi-channel efforts across video, social, PR, and content.
  • Strong understanding of how brand contributes to business outcomes and performance metrics.
  • Experience managing and developing high-performing teams.
  • Exceptional storytelling, communication, and strategic thinking skills.
  • Ability to balance long-term brand building with short-term performance goals.
  • Ability to translate stakeholder ideas into actionable plans for teams and individual contributors.
  • Familiarity with personal finance or retirement planning, or willingness to develop deep expertise quickly.
  • Comfort working through ambiguity while driving execution.

Benefits

  • $185,000–$205,000 salary, depending on experience.
  • Early-stage equity options with potential upside.
  • Health, dental, and vision coverage.
  • 401(k) with company match.
  • Flexible paid time off and parental leave.
  • Fully remote role for candidates in the United States.

Interested in this position?

Apply directly on the company website

Apply Now

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