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Lead Digital Media Buyer - Remote, Latin America

1 month ago
Latin America, Mexico
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics HubSpot LinkedIn Ads SEM TikTok
Apply Now
Bluelight Consulting

Bluelight Consulting

Bluelight Consulting is a leading Nearshore Software Development company that provides access to highly skilled Nearshore Tech Talent in the US timezone. They offer services such as Nearshore Staffing, Cloud consulting, Cloud migration strategies, and ...

Internet Software & Services
11-50
Founded 2015
View All Jobs 86

Description

  • Execute data-driven media buying strategies that align with client goals and target audiences.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Analyze historical and current campaign data to inform media mix, performance projections, and optimization opportunities.
  • Recommend and allocate channel-specific budgets, maintain daily/weekly/monthly pacing, and ensure campaigns stay within financial targets.
  • Track and report key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Conduct market research to identify effective media channels and stay current on platform updates, media trends, and emerging technologies (including AI/automation).
  • Present media strategies, performance insights, and optimization recommendations to clients and internal stakeholders.
  • Identify cost-saving opportunities without compromising campaign effectiveness and iterate on tactics to improve ROI.

Requirements

  • 4+ years of experience in media buying, preferably in an agency setting or with B2B services/recruiting to software development firms.
  • Proven track record managing performance marketing campaigns with a focus on measurable results.
  • Strong experience with paid media platforms including Google Ads, Meta Business Suite, LinkedIn Ads, and programmatic platforms (experience with TikTok and YouTube preferred).
  • Must have experience with Google Ads and HubSpot.
  • Proficiency with analytics and attribution tools such as Google Analytics, Meta Ads Manager, and third-party tracking platforms.
  • Experience with media buying and planning tools and familiarity with AI/automation tools used in media optimization (preferred).
  • Exceptional analytical and problem-solving skills and attention to detail.
  • Excellent communication and interpersonal skills, including the ability to present strategies and results to clients.
  • Self-motivated and able to work independently and collaboratively as part of a team.
  • Ability to work remotely while being based in Latin America (role listed as Remote — Latin America / Culiacán, Sinaloa, Mexico).

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote work.
  • Continuing education, training, and conferences support.
  • Company-sponsored coursework, exams, and certifications.

Interested in this position?

Apply directly on the company website

Apply Now

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