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Lead Digital Media Buyer - Remote, Latin America

1 month ago
Latin America, Mexico
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics HubSpot LinkedIn Ads TikTok
Apply Now
Bluelight Consulting

Bluelight Consulting

Bluelight Consulting is a leading Nearshore Software Development company that provides access to highly skilled Nearshore Tech Talent in the US timezone. They offer services such as Nearshore Staffing, Cloud consulting, Cloud migration strategies, and ...

Internet Software & Services
11-50
Founded 2015
View All Jobs 86

Description

  • Execute data-driven media buying strategies that align with client goals and target audiences.
  • Conduct market research to identify the most effective media channels and inform media mix decisions.
  • Analyze historical campaign data and performance metrics to create projections and optimize campaigns.
  • Recommend channel-specific budgets and optimize spend based on performance and pacing goals.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency.
  • Track and report key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Manage and allocate media budgets across channels, maintaining daily/weekly/monthly pacing to meet financial targets.
  • Identify opportunities for cost savings and efficiency improvements without compromising campaign effectiveness.
  • Stay current on media trends, platform updates, and emerging technologies (including AI and automation) and apply learnings to campaigns.

Requirements

  • 4+ years of experience in media buying, preferably in an agency setting or working with B2B services/recruiting for software development firms.
  • Must have experience with Google Ads and HubSpot.
  • Strong experience with paid media platforms such as Google Ads, Meta Business Suite, LinkedIn Ads, and programmatic platforms.
  • Proven track record of managing performance marketing campaigns with a focus on measurable results.
  • Proficiency with analytics and attribution tools (e.g., Google Analytics, Meta Ads Manager, third-party trackers).
  • Proficiency with media buying and planning tools.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills, and the ability to work independently and in a team.
  • Self-motivated, detail-oriented, and organized.
  • Ability to work remotely from Latin America (Mexico City preferred); familiarity with AI and automation tools is a plus.

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid time off policy.
  • Flexible working hours and remote-first work arrangement.
  • Continuing education, training, and conference opportunities.
  • Company-sponsored coursework, exams, and certifications.
  • Opportunity to work on diverse client projects that support career growth and professional development.

Interested in this position?

Apply directly on the company website

Apply Now

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