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Lead Digital Media Buyer - Remote, Latin America

1 month ago
Latin America, Belize
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics HubSpot LinkedIn Ads TikTok
Apply Now
Bluelight Consulting

Bluelight Consulting

Bluelight Consulting is a leading Nearshore Software Development company that provides access to highly skilled Nearshore Tech Talent in the US timezone. They offer services such as Nearshore Staffing, Cloud consulting, Cloud migration strategies, and ...

Internet Software & Services
11-50
Founded 2015
View All Jobs 86

Description

  • Lead execution of data-driven media buying strategies that align with client goals and target audiences.
  • Plan, present, and implement media strategies and channel mixes based on market research and historical campaign data.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Track and report on key KPIs including leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
  • Manage and allocate media budgets with daily, weekly, and monthly pacing to ensure campaigns stay within financial targets.
  • Recommend channel-specific budgets and optimize spend based on performance metrics.
  • Identify cost-saving opportunities and performance optimizations without compromising campaign effectiveness.
  • Stay current on media trends, platform updates, and emerging technologies including AI and automation tools.

Requirements

  • 4+ years of experience in media buying, preferably in an agency setting or with B2B services/recruiting to software development firms.
  • Must have experience with Google Ads and HubSpot.
  • Strong experience with paid media platforms including Meta Business Suite, LinkedIn Ads, and programmatic platforms; experience with TikTok and YouTube preferred.
  • Familiarity with Google Campaign Manager and third-party tracking/attribution tools.
  • Proficiency with analytics tools such as Google Analytics and Meta Ads Manager.
  • Proven track record managing performance marketing campaigns with a focus on measurable results (leads, CPA/CPL).
  • Exceptional analytical and problem-solving skills with strong attention to detail.
  • Excellent communication and interpersonal skills and experience presenting strategies to clients or stakeholders.
  • Self-motivated and able to work independently and collaboratively as part of a team.
  • Proficiency with media buying and planning tools; familiarity with AI and automation tools is a plus.

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid time off policy.
  • Flexible working hours and fully remote role (Latin America).
  • Continuing education, training, and conference support.
  • Company-sponsored coursework, exams, and certifications.
  • Opportunity to work on a variety of client projects with accelerated career growth in a rapidly growing consultancy.

Interested in this position?

Apply directly on the company website

Apply Now

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