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Lead Digital Media Buyer - Remote, Latin America

1 month ago
Latin America, Mexico
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics HubSpot LinkedIn Ads SEM TikTok
Apply Now
Bluelight Consulting

Bluelight Consulting

Bluelight Consulting is a leading Nearshore Software Development company that provides access to highly skilled Nearshore Tech Talent in the US timezone. They offer services such as Nearshore Staffing, Cloud consulting, Cloud migration strategies, and ...

Internet Software & Services
11-50
Founded 2015
View All Jobs 86

Description

  • Develop and execute data-driven media buying strategies that align with client goals and target audiences.
  • Plan, present, and implement media plans and channel mixes across clients.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Analyze historical and live campaign data to inform media mix, performance projections, and optimization decisions.
  • Recommend and allocate channel-specific budgets, maintain daily/weekly/monthly pacing, and ensure campaigns stay within financial targets.
  • Track and report on key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Conduct market research to identify effective media channels and identify cost-saving opportunities without compromising performance.
  • Stay current on media trends, platform updates, and emerging technologies (including AI and automation) to improve campaign performance.

Requirements

  • 4+ years of experience in media buying, preferably in an agency setting or supporting B2B services/recruiting for software development firms.
  • Strong experience with paid media platforms, including Google Ads, Meta Business Suite, LinkedIn Ads, and programmatic platforms.
  • Must have experience with Google Ads and HubSpot.
  • Proficiency with analytics and attribution tools such as Google Analytics, Meta Ads Manager, and third-party trackers.
  • Proven track record managing performance marketing campaigns with a focus on measurable results.
  • Proficiency with media buying and planning tools.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills and the ability to work independently and as part of a team.
  • Familiarity with AI and automation tools and staying current on platform updates (preferred).

Benefits

  • Competitive salary with bonuses and performance-based salary increases.
  • Generous paid time off policy.
  • Flexible working hours and fully remote work.
  • Continuing education, training, and conferences supported by the company.
  • Company-sponsored coursework, exam fees, and certifications.
  • Opportunity to work on a variety of client projects that accelerate career growth and collaborate with experienced industry professionals.

Interested in this position?

Apply directly on the company website

Apply Now

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