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Lead Digital Media Buyer - Remote, Latin America

1 month ago
Latin America, Colombia
Full-time
Lead
Paid Media Specialist
Sales and Business Development
Google Ads Google Analytics HubSpot LinkedIn Ads TikTok
Apply Now
Bluelight Consulting

Bluelight Consulting

Bluelight Consulting is a leading Nearshore Software Development company that provides access to highly skilled Nearshore Tech Talent in the US timezone. They offer services such as Nearshore Staffing, Cloud consulting, Cloud migration strategies, and ...

Internet Software & Services
11-50
Founded 2015
View All Jobs 86

Description

  • Execute data-driven media buying strategies that align with client goals and target audiences.
  • Conduct market research to identify the most effective media channels and inform media mix decisions.
  • Analyze historical and real-time campaign data to project performance and inform optimizations.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Recommend and allocate channel-specific budgets and maintain daily, weekly, and monthly budget pacing.
  • Track and report key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Identify opportunities for cost savings without compromising campaign effectiveness.
  • Stay current on media trends, platform updates, and emerging technologies (including AI and automation tools) and incorporate them into media strategies.

Requirements

  • 4+ years of experience in media buying, preferably in an agency setting or working with B2B services/recruiting for software development firms.
  • Strong experience with paid media platforms including Google Ads, Meta Business Suite/Meta Ads Manager, and LinkedIn Ads.
  • Experience with programmatic platforms and Google Campaign Manager.
  • Must have experience with HubSpot.
  • Proven track record managing performance marketing campaigns with a focus on measurable results.
  • Proficiency with analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills, plus excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and collaborate with cross-functional teams; comfortable working remotely across Latin America.
  • Familiarity with media buying and planning tools and a willingness to stay current on AI/automation and platform changes (preferred).

Benefits

  • Competitive salary with bonuses and performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work (Latin America) with a distributed team environment.
  • Continuing education, training, and conference opportunities.
  • Company-sponsored coursework, exam fees, and certifications

Interested in this position?

Apply directly on the company website

Apply Now

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