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Lead Digital Media Buyer - Remote, Latin America

1 month ago
Latin America, Colombia
Full-time
Mid Level
Paid Media Specialist
Sales and Business Development
Google Ads Google Analytics HubSpot LinkedIn Ads TikTok
Apply Now
Bluelight Consulting

Bluelight Consulting

Bluelight Consulting is a leading Nearshore Software Development company that provides access to highly skilled Nearshore Tech Talent in the US timezone. They offer services such as Nearshore Staffing, Cloud consulting, Cloud migration strategies, and ...

Internet Software & Services
11-50
Founded 2015
View All Jobs 86

Description

  • Design and execute data-driven media buying strategies that align with client goals and target audiences.
  • Plan, present, and recommend channel-specific budgets and media mixes based on research and performance projections.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Analyze historical and ongoing campaign data to track key KPIs (leads, CPA, CPL, engagement, web traffic, form fills) and inform optimizations.
  • Conduct market research to identify the most effective media channels and emerging opportunities.
  • Manage and allocate media budgets with daily/weekly/monthly pacing to keep campaigns on schedule and within financial targets.
  • Identify cost-saving opportunities without compromising campaign effectiveness.
  • Stay current on media trends, platform updates, and emerging technologies (including AI and automation) to enhance campaign performance.

Requirements

  • 4+ years of experience in media buying, preferably in an agency setting or with B2B services/recruiting for software development firms.
  • Must have experience with Google Ads and HubSpot.
  • Strong experience with paid media platforms including Google Ads, Meta Business Suite/Meta Ads Manager, LinkedIn Ads, and programmatic platforms.
  • Familiarity with Google Campaign Manager and other campaign management/attribution tools.
  • Proficiency in analytics and attribution tools such as Google Analytics, Meta Ads Manager, and third-party trackers.
  • Proven track record managing performance marketing campaigns with a focus on measurable results.
  • Exceptional analytical and problem-solving skills and a data-driven mindset.
  • Excellent communication and interpersonal skills; able to work independently and collaboratively.
  • Self-motivated, detail-oriented, and proficient with media buying and planning tools; familiarity with AI/automation tools is a plus.

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid time off policy.
  • Flexible working hours and remote work (role based in Latin America / Medellín, Colombia).
  • Continuing education, training, and conference support.
  • Company-sponsored coursework, exams, and certifications.
  • Opportunity to work on a variety of client projects that accelerate career growth and provide meaningful impact.
  • Consulting-role culture with collaboration alongside experienced professionals and modern technologies.

Interested in this position?

Apply directly on the company website

Apply Now

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