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Lead Digital Media Buyer - Remote, Latin America

1 month ago
Latin America, Honduras
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics HubSpot LinkedIn Ads TikTok
Apply Now
Bluelight Consulting

Bluelight Consulting

Bluelight Consulting is a leading Nearshore Software Development company that provides access to highly skilled Nearshore Tech Talent in the US timezone. They offer services such as Nearshore Staffing, Cloud consulting, Cloud migration strategies, and ...

Internet Software & Services
11-50
Founded 2015
View All Jobs 86

Description

  • Design, plan, present, and execute data-driven media buying strategies that align with client goals and target audiences.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Analyze historical and ongoing campaign data to inform media mix, performance projections, and optimization tactics.
  • Recommend and allocate channel-specific budgets, maintain daily/weekly/monthly pacing, and ensure campaigns stay within financial targets.
  • Track and report on key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
  • Conduct market research to identify the most effective media channels and audience segmentations.
  • Stay current on media trends, platform updates, and emerging technologies (including AI and automation), and incorporate learnings into campaign strategy.

Requirements

  • 4+ years of experience in media buying, preferably in an agency setting or with B2B services/recruiting to software development firms.
  • Must have experience with Google Ads and HubSpot.
  • Strong experience with paid media platforms including Google Ads, Meta Business Suite/Meta Ads Manager, LinkedIn Ads, and programmatic platforms; experience with TikTok and YouTube is preferred.
  • Proven track record managing performance marketing campaigns with a focus on measurable results.
  • Proficiency with analytics and attribution tools such as Google Analytics, Meta Ads Manager, and third-party trackers.
  • Exceptional analytical and problem-solving skills with attention to detail.
  • Excellent communication and interpersonal skills and the ability to present strategies and results to clients and internal stakeholders.
  • Self-motivated and able to work independently as well as part of a cross-functional team.
  • Proficiency with media buying and planning tools and familiarity with budget pacing and optimization techniques.

Benefits

  • Competitive salary with bonuses and performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote-first work environment (Latin America).
  • Continuing education, training, and conference opportunities.
  • Company-sponsored coursework, exams, and certifications.
  • Opportunities for accelerated career growth and exposure to varied client projects.

Interested in this position?

Apply directly on the company website

Apply Now

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