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Lead Digital Media Buyer - Remote, Latin America

1 month ago
Latin America, Costa Rica
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics HubSpot LinkedIn Ads TikTok
Apply Now
Bluelight Consulting

Bluelight Consulting

Bluelight Consulting is a leading Nearshore Software Development company that provides access to highly skilled Nearshore Tech Talent in the US timezone. They offer services such as Nearshore Staffing, Cloud consulting, Cloud migration strategies, and ...

Internet Software & Services
11-50
Founded 2015
View All Jobs 86

Description

  • Develop and execute data-driven media buying strategies that align with client goals and target audiences.
  • Conduct market research and analyze historical campaign data to inform media mix, performance projections, and channel selection.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Recommend and allocate channel-specific budgets, maintain daily/weekly/monthly budget pacing, and ensure campaigns remain on schedule and within financial targets.
  • Track and report on key KPIs including leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
  • Identify opportunities for cost savings and efficiency improvements without compromising campaign effectiveness.
  • Stay current on media trends, platform updates, and emerging technologies (including AI and automation tools) and apply learnings to campaigns.

Requirements

  • 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
  • Proven track record managing performance marketing campaigns focused on measurable results.
  • Strong experience with paid media platforms including Google Ads, Meta Business Suite/Meta Ads Manager, LinkedIn Ads, and programmatic platforms.
  • Must have experience with Google Ads and HubSpot.
  • Proficiency with analytics and attribution tools such as Google Analytics, Meta Ads Manager, and third-party trackers.
  • Experience with media buying and planning tools and familiarity with budget pacing and bid management.
  • Exceptional analytical and problem-solving skills and strong attention to detail.
  • Excellent communication and interpersonal skills and ability to work independently and collaboratively as part of a team.
  • Comfort using or evaluating AI and automation tools for media optimization (preferred).

Benefits

  • Competitive salary with bonuses, including performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote-first work arrangement (Latin America).
  • Continuing education, training, and conference support.
  • Company-sponsored coursework, exam fees, and certifications.
  • Opportunities for career growth through varied client projects and collaboration with experienced industry professionals.

Interested in this position?

Apply directly on the company website

Apply Now

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