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Engagement Marketing Manager - Activation & Habituation

3 months ago
United States
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
CRM Looker Mode SQL Tableau
Apply Now
Block

Block

Block is a company that consists of Square, Cash App, Spiral, TIDAL, TBD, and foundational teams. They are focused on economic empowerment by creating tools to expand access to the economy. Square helps sellers run and grow businesses, Cash App redefin...

Capital Markets
10K-50K
Founded 2009
View All Jobs 57

Description

  • Own activation and habituation outcomes end-to-end, from opportunity definition through measurable business impact.
  • Operate as a peer to Product, Engineering, ML, Design, Analytics, and other cross-functional partners.
  • Run a high-velocity experimentation program across onboarding, post-onboarding upsell, opt-in, churn prevention, retention, winback, and related journeys.
  • Build and maintain a unified opportunity framework to prioritize tests by expected impact and effort.
  • Size opportunities, diagnose funnel friction, and analyze experiment results independently.
  • Push forward AI decisioning and automation in engagement marketing workflows.
  • Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand.
  • Contribute experimentation learnings that help shape the product roadmap and future communications strategy.

Requirements

  • 5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or a consumer-facing analytical role in a B2C tech environment.
  • Experience owning a growth area end-to-end with multiple cross-functional stakeholders.
  • Experience with data modeling or opportunity sizing frameworks required.
  • Proficiency with SQL and data visualization platforms such as Tableau, Looker, or Mode strongly preferred.
  • Deep experimentation experience, including building experiment backlogs and designing rigorous tests.
  • Hands-on experience with a CRM or marketing automation platform such as Braze, Iterable, or Salesforce Marketing Cloud, or the ability to ramp quickly on one.
  • Fluency with AI tools as part of daily work to automate and scale output.
  • Clear, structured, takeaway-first communication skills.
  • Background in business operations, growth strategy, consumer analytics, or growth product preferred.
  • Experience with onboarding, activation, or referral programs preferred.
  • Familiarity with regulated or trust-sensitive products such as fintech, financial services, or healthcare preferred.
  • Experience with incentive mechanics or in-app personalization preferred.

Benefits

  • Starting pay range of $135,200–$202,800 USD in Zone A, $125,800–$188,600 USD in Zone B, $119,000–$178,400 USD in Zone C, or $108,200–$162,200 USD in Zone D.
  • Remote work options.
  • Medical insurance.
  • Flexible time off.
  • Retirement savings plans.
  • Modern family planning benefits.
  • Reasonable accommodations during the recruitment process.
  • Equal opportunity employer and fair chance hiring consideration.

Interested in this position?

Apply directly on the company website

Apply Now

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