Brand & GTM Analytics Manager

1 month ago
Full-time
Senior
Data Science and Analytics
Block

Block

Block is a company that consists of Square, Cash App, Spiral, TIDAL, TBD, and foundational teams. They are focused on economic empowerment by creating tools to expand access to the economy. Square helps sellers run and grow businesses, Cash App redefin...

Capital Markets
10K-50K
Founded 2009

Description

  • Develop and own a scalable framework for measuring and reporting on top-of-funnel brand marketing (e.g., TV, OOH, experiential activations, owned social) within priority markets.
  • Lead a centralized strategy and roadmap for geo-based marketing initiatives, driving alignment on goals, measurement, and impact across channel leads and cross-functional partners.
  • Analyze brand and go-to-market initiatives alongside customer adoption and engagement trends in target markets to assess effectiveness and ROI.
  • Translate complex data and analyses into compelling narratives that influence senior leadership decisions and align the broader Marketing organization.
  • Partner with Data Science and Data Engineering to integrate top-of-funnel brand channels into core measurement and reporting infrastructure (e.g., Media Mix Modeling).
  • Design and build automated reporting for brand channels and target geographies to support ongoing performance reviews, planning, and executive visibility.
  • Represent top-of-funnel brand channels in executive reviews and ensure consistent representation and measurement standards across markets.

Requirements

  • Typically requires a minimum of 5+ years of related experience.
  • Deep understanding of how top-of-funnel brand marketing drives performance and connects to lower-funnel acquisition, engagement, and retention.
  • Experience building and scaling measurement programs for top-of-funnel brand channels and/or geo-based marketing initiatives and communicating impact to senior leadership.
  • Ability to evaluate and recommend appropriate measurement approaches (e.g., brand lift studies, geo-based experimentation), clearly articulating tradeoffs and implications.
  • Demonstrated ability to work across diverse partners and synthesize priorities into horizontal strategic roadmaps.
  • Familiarity with network effects and how marketing and GTM strategies can leverage them.
  • Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker.
  • Experience with Media Mix Modeling and familiarity with Snowflake and AI/automation tools (e.g., ChatGPT, Goose) preferred.

Benefits

  • Market-based compensation with published U.S. Zone salary ranges: Zone A $135,200–$202,800; Zone B $125,800–$188,600; Zone C $119,000–$178,400; Zone D $108,200–$162,200 (USD).
  • Remote and distributed work options; many roles can be done remotely from countries where Cash App operates.
  • Medical insurance / health benefits.
  • Flexible time off / PTO.
  • Retirement savings plans.
  • Modern family planning benefits (parental and family support).
  • Inclusive workplace practices and reasonable accommodations during the recruitment process.

Interested in this position?

Apply directly on the company website

Apply Now

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