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Sr. Content Marketing Manager

12 hours, 28 minutes ago
United States
Full-time
Senior
Content Marketing Manager
Marketing and Growth
Content Marketing Email Marketing Keyword Research Salesforce SEO
Apply Now
Blackthorn.io

Blackthorn.io

Blackthorn.io is an award-winning company that provides Salesforce native event management, payment processing, messaging, and data compliance apps. Their high-rated apps streamline event management and payment processing for Salesforce users, allowing...

Professional Services
51-250
Founded 2015
$16M raised
View All Jobs 3

Description

  • Develop and own the content strategy and editorial calendar aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities.
  • Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion.
  • Conduct keyword and topic research to identify high-impact content opportunities.
  • Map content to buyer journey stages and ICPs across top, middle, and bottom of funnel.
  • Own production of written content assets including blog posts, eBooks, email copy, landing pages, and sales enablement materials.
  • Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across marketing content.
  • Create and iterate on repeatable AI-powered content workflows, playbooks, and enablement.
  • Own organic traffic growth strategy through SEO and AEO best practices, and optimize existing content for rankings and conversion.
  • Provide strategic content direction for website pages and write conversion-focused landing page copy and CTAs.
  • Collaborate on webinar themes, write talk tracks and speaker prep materials, and develop promotional and post-webinar content.
  • Partner cross-functionally with demand generation, customer marketing, product marketing, PR, paid media, and web development teams.

Requirements

  • 5-7+ years of B2B content marketing experience, preferably in SaaS.
  • Proven ability to build and execute content strategies that drive measurable traffic, engagement, and pipeline.
  • Strong writing and editorial skills with a portfolio that demonstrates range across blogs, long-form content, email, and web copy.
  • Experience with SEO tools and strategy, including keyword research, on-page optimization, and content gap analysis.
  • Experience with AEO and how AI search is changing content strategy.
  • Strong collaboration skills and ability to influence without direct authority.
  • Ability to manage an editorial calendar and juggle multiple content workstreams simultaneously.
  • Demonstrated power-user proficiency with AI content tools such as Claude, ChatGPT, or similar, with the ability to explain your AI workflows in an interview.
  • Experience building content programs from early-stage to scaled production (preferred).
  • Experience in the Salesforce ecosystem or events and payments technology space (preferred).
  • Experience with Pardot/Account Engagement for email content (preferred).
  • Must be located in one of the approved U.S. states: AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, or WI.

Benefits

  • $130,000 compensation.
  • Stock options for every employee.
  • Fully remote global team working from home.
  • Flexible work week.
  • $400 office stipend.
  • Maternity/paternity leave.
  • Student loan debt assistance.
  • Pledge 1% time off during the year for helping nonprofits.
  • Health insurance contribution if you are in the US.
  • Children's 529 college fund assistance if you are in the US.

Interested in this position?

Apply directly on the company website

Apply Now

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