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Senior User Growth & Lifecycle Specialist

1 day, 10 hours ago
Asia
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
Blockchain E-commerce
Apply Now
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised
View All Jobs 47

Description

  • Lead optimization of the new user onboarding process to improve activation and first-time transaction conversion rates.
  • Develop personalized marketing campaigns and targeted engagement strategies for individual users.
  • Build and improve user lifecycle management systems and user segmentation frameworks.
  • Increase user engagement and repeat purchase frequency through membership programs, point systems, gamification, and cross-selling.
  • Design and optimize user referral and viral growth mechanisms to drive organic product growth.
  • Lead A/B testing and user segmentation efforts to refine lifecycle operations and allocate resources effectively.
  • Collaborate with cross-functional teams to execute lifecycle marketing strategies and campaigns smoothly.
  • Use data analysis and logical thinking to identify business problems, generate insights, and develop data-driven solutions.
  • Stay current on Business Unit products, including features, user preferences, and pain points.
  • Provide campaign ideas and guidance to team members across lifecycle marketing initiatives.

Requirements

  • 5+ years of experience in the internet industry.
  • 3+ years of senior user growth experience in transaction-based sectors such as e-commerce or fintech.
  • Proven track record of driving zero-to-one or one-to-thousand growth with measurable results in retention, conversion, and repeat purchase.
  • Experience independently leading growth projects, operations, or campaigns with a systematic framework and methodology.
  • Strong understanding of A/B testing, funnel analysis, and lifecycle strategy.
  • Experience using marketing automation platforms or tools.
  • Strong data-driven mindset with the ability to build and improve monitoring and analysis systems for user operations.
  • Ability to identify issues from data and propose practical solutions.
  • Strong familiarity with multiple Business Unit products and understanding of user preferences and pain points.
  • Bilingual English/Mandarin is required for coordination with overseas partners and stakeholders.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on business team needs.
  • Opportunity to work with world-class talent in a flat, global organization.
  • Autonomy to tackle fast-paced projects in an innovative environment.
  • Career growth opportunities and continuous learning.
  • Equal opportunity employer commitment and a diverse workforce environment.

Interested in this position?

Apply directly on the company website

Apply Now

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