Senior Brand&Growth Manager-ANZ

9 hours, 3 minutes ago
Full-time
Senior
Marketing and Growth
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Own and evolve Binance Australia’s brand strategy while aligning with global brand standards and local market needs.
  • Translate complex crypto concepts into clear, credible, consumer-friendly messaging.
  • Serve as brand guardian across ATL, BTL, digital, partnerships, community, events, and content channels.
  • Lead end-to-end planning and execution of integrated brand, product, education, and partnership campaigns.
  • Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned channels.
  • Ensure campaigns balance brand building with measurable growth outcomes.
  • Act as the key marketing lead for Australia with a strong understanding of local consumer behavior, media, and cultural nuances.
  • Partner with PR, legal, and compliance teams to ensure messaging is accurate, responsible, and regulator-ready.
  • Manage local agencies and creative partners, including media, creative, and production teams.
  • Work closely with global marketing, regional leadership, product, comms, partnerships, and community teams to align strategy and amplify brand presence.

Requirements

  • 8–12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or regulated industries.
  • Proven track record in brand marketing and integrated campaigns, not just performance marketing.
  • Experience working with global brands and adapting them for local markets.
  • Strong agency management experience across creative, media, and PR.
  • Excellent brand judgment with a strong understanding of tone, narrative, and long-term brand equity.
  • Strong strategic thinking with the ability to structure complex problems clearly.
  • Comfortable owning messaging in sensitive or regulated contexts.
  • Highly self-motivated, structured, and execution-oriented.
  • Able to operate independently while aligning with global frameworks.
  • Strong communication skills and confidence presenting to senior stakeholders.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on business team needs.
  • Opportunity to collaborate with world-class talent in a global organization with a flat structure.
  • Autonomy to tackle fast-paced, innovative projects.
  • Opportunities for career growth and continuous learning.
  • Equal opportunity employer with a commitment to workforce diversity.

Interested in this position?

Apply directly on the company website

Apply Now

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