Programmatic Manager

1 month ago
Full-time
Senior
Marketing and Growth
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term ROAS.
  • Develop and lead programmatic media strategy across APAC markets.
  • Identify growth opportunities across new markets, platforms, ad formats, and inventory types.
  • Execute and optimize media buying across open auctions, private marketplaces (PMPs), preferred deals, and programmatic guaranteed (PG).
  • Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performance.
  • Define and enforce best practices for frequency capping, remarketing, brand safety, and dynamic creative optimization (DCO).
  • Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH.

Requirements

  • Hands-on experience in programmatic advertising across app and web platforms.
  • Deep understanding of programmatic trends, technologies, and best practices.
  • Existing relationships with programmatic platforms and networks.
  • Strong analytical and reporting skills.
  • Experience in crypto, fintech, or online trading platforms.
  • Strong APAC-focused programmatic experience.
  • Exposure to AppsFlyer products preferred.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement (may vary depending on team and role); onsite or remote options.
  • Opportunities for career growth and continuous learning.
  • Autonomy to tackle fast-paced, innovative projects in a flat, global organization.
  • Collaborate with world-class talent in a user-centric environment.

Interested in this position?

Apply directly on the company website

Apply Now

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