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Retail Activation Manager

16 hours, 19 minutes ago
United States
Full-time
Mid Level
Marketing Manager
Marketing and Growth
Apply Now
Curaleaf

Curaleaf

Curaleaf Holdings, Inc. is a leading international provider of consumer products in cannabis, offering quality, expertise, and reliability. With operations in 23 states, 106 dispensaries, and a strong presence in Europe, Curaleaf is dedicated to improv...

Pharmaceuticals
1K-5K
Founded 2010
View All Jobs

Description

  • Lead in-store merchandising, point-of-sale, and promotional execution across company-owned and third-party brands.
  • Plan and manage local in-store and off-site events.
  • Deliver compliant activations and brand storytelling that improve shopper experiences.
  • Partner with Sales, Marketing, Compliance, retail sales, and shopper programming teams on regional goals.
  • Coordinate pop-ups, demonstrations, and activation calendars across markets.
  • Oversee third-party brand promotions and field execution.
  • Adapt national and regional marketing plans to local regulations.
  • Distribute promotional materials and respond to retail and field requests.
  • Support regional product launches with promotional planning and execution.
  • Equip sales and retail teams with launch tools, materials, and insights while collaborating with education teams to inform budtenders.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • 4–6 years of experience in field marketing, retail activation, or shopper marketing.
  • Proven experience with in-store execution and event activation.
  • Experience in, or passion for, regulated industries such as cannabis, alcohol, tobacco, or pharmaceuticals.
  • Experience working with creative, event, or shopper activation agencies.
  • Strong organizational, communication, and calendar management skills.
  • Creative and adaptable approach suited to a fast-paced environment.
  • Willingness to travel up to 25% within assigned regions.
  • Must be eligible to work in the United States; Curaleaf does not sponsor immigrant or non-immigrant visas.

Benefits

  • Salary range of $90,000–$100,000 USD.
  • Competitive benefits package.
  • Generous paid time off and parental leave.
  • 401(k) retirement plan.
  • Life and disability insurance.
  • Career growth opportunities.
  • Referral bonuses and product discounts.
  • Community involvement opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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