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Global Product Marketing Lead

1 week, 1 day ago
United Arab Emirates, Taiwan
Full-time
Lead
Product Marketing Manager
Product Management
Blockchain Content Marketing Social Media Marketing
Apply Now
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised
View All Jobs 310

Description

  • Own end-to-end global go-to-market strategy for Binance’s product portfolio, including positioning, messaging, segmentation, launch planning, channel coordination, and post-launch optimization.
  • Translate complex crypto and fintech products into clear narratives and value propositions that drive user understanding and action.
  • Partner with Brand, Creative, Content, Social, and Regional teams to turn product stories into campaigns.
  • Synthesize user research, customer feedback, market trends, competitor activity, product data, and regional insights to inform Product and Business decisions.
  • Lead and develop a team of product marketers into a high-performing global function.
  • Build playbooks, frameworks, and operating rituals that make product marketing scalable across the company.
  • Act as the connective tissue across Product, Growth, Regional Marketing, Brand, Social, PR/Comms, Legal, Compliance, Business, and Customer Support.
  • Track launch and campaign performance, analyze what worked and what did not, and use insights to improve future execution.
  • Use AI to accelerate research, insight synthesis, messaging, content creation, localization, competitive analysis, and workflows while maintaining human judgment.
  • Help clarify ownership, anticipate blockers, and ensure major launches move smoothly across functions.

Requirements

  • 8+ years of experience in product marketing, go-to-market, or growth marketing.
  • At least 3 years of experience leading teams.
  • A portfolio of launches or campaigns that drove meaningful business results.
  • Deep familiarity with global consumer markets and how users think and decide.
  • Working knowledge of crypto/Web3 or fintech is a strong plus.
  • Experience marketing consumer products used by millions, not only enterprise SaaS.
  • Strong creative judgment and taste for evaluating narratives and campaigns.
  • Strong analytical skills, including segmentation, funnel analysis, forecasting, and data-driven decision-making.
  • Proven people leadership experience in hiring, developing, retaining, and transforming teams.
  • Comfort operating in ambiguity and in a fast-paced, global, remote-first environment.
  • Fluent English is required.
  • Mandarin is a huge bonus, and bilingual English/Mandarin is required to coordinate with overseas partners and stakeholders.
  • Experience in crypto, blockchain, exchanges, wallets, DeFi, payments, trading, or consumer financial products is strongly preferred.
  • Experience marketing to global audiences across multiple regions, cultures, and regulatory environments is preferred.
  • Experience building or transforming a PMM function from the ground up is preferred.
  • Experience working with Legal, Compliance, and Communications in a regulated or reputation-sensitive industry is preferred.
  • AI-native operating style with aggressive use of AI to increase output is expected.

Interested in this position?

Apply directly on the company website

Apply Now

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