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Earn Institutional & Growth Lead

1 hour, 18 minutes ago
Hong Kong
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Blockchain
Apply Now
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised
View All Jobs 262

Description

  • Develop relationships with banks, institutions, funds, trading firms, market makers, family offices, and wealth managers to secure allocations to Binance Earn products.
  • Source, qualify, and convert institutional prospects through outreach, conferences, referrals, and strategic partnerships.
  • Build and manage a qualified institutional pipeline and convert prospects into active users.
  • Negotiate commercial terms and agreements with institutional clients and partners.
  • Collaborate with VIP, Business Development, Product, Marketing, Compliance, and Operations teams to expand the client base and deliver initiatives.
  • Act as the direct responsible person or primary contact for institutional Earn growth initiatives and major partners.
  • Plan and develop institutional Earn features, benefits, and wealth-management products for institutional, HNW, and VIP clients.
  • Lead institutional marketing campaigns, workshops, and webinars focused on Earn products and yield strategies.
  • Monitor TVL/AUM, onboarding, revenue, and other KPIs; prepare reports and improve growth initiatives.
  • Track market trends, competitor products, customer pain points, and regulatory developments to identify opportunities and manage risks.

Requirements

  • 5–6 years of experience in institutional sales, growth, or product roles with responsibility for AUM, TVL, or revenue metrics.
  • Experience managing or leading teams, including setting goals for business development teams.
  • Strong product and business-owner mindset, with experience managing complex multi-business-unit or multi-product deals.
  • Deep understanding of the operating logic of Earn products.
  • Strong cross-functional communication and stakeholder-management skills.
  • Operations, project-management, or product-management experience at a reputable fintech, crypto company, CEX, neobank, or large organization.
  • Experience with Earn, wealth management, yield or staking, financial products, CEXs, or crypto/DeFi is strongly preferred.
  • Bachelor’s degree or higher in business, finance, economics, or a related field; MBA, CFA, or CAIA is preferred.
  • Bilingual English and Mandarin proficiency is required.
  • Availability within the Asia time zone, ideally UTC+8 ±2 hours.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on business-team requirements.
  • Career growth and continuous learning opportunities.
  • Autonomy in a fast-paced, innovative environment.
  • Opportunity to collaborate with global, cross-functional teams.

Interested in this position?

Apply directly on the company website

Apply Now

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