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Bigpay - User Growth Lead - Latam

2 days, 21 hours ago
Brazil, Malaysia, Hong Kong
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Blockchain E-commerce
Apply Now
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised
View All Jobs 284

Description

  • Lead end-to-end user growth initiatives for the BigPay platform, with a focus on LatAM markets.
  • Develop acquisition, activation, retention, and engagement strategies across fintech and platform ecosystems.
  • Identify new growth opportunities, untapped user personas, and emerging market trends.
  • Build growth frameworks that combine product-led growth, ecosystem partnerships, and campaign-driven acquisition.
  • Partner with Product, Marketing, Data, and Business teams to align growth priorities and roadmap execution.
  • Act as the bridge between marketing and product teams to launch and optimize growth features and campaigns.
  • Organize and execute user growth campaigns, online/offline events, and ecosystem activations.
  • Design platform growth scenarios that connect e-commerce, fintech use cases, and real-world payment adoption.
  • Own growth KPIs including acquisition, activation, engagement, retention, CAC, and ROI metrics.
  • Use data insights, experimentation, and growth analytics to optimize campaign performance and improve funnels.
  • Explore strategic partnerships and platform collaborations to accelerate user growth.
  • Help define regional growth playbooks that can scale globally.

Requirements

  • 5+ years of experience in user growth, growth marketing, product growth, or platform growth roles.
  • Strong understanding of user growth concepts, lifecycle management, and acquisition channels.
  • Experience in fintech, digital banking, crypto payments, crypto cards, or related financial ecosystems.
  • Proven experience launching and scaling growth campaigns with measurable business outcomes.
  • Strong analytical mindset with experience using data to drive decision-making.
  • Ability to work cross-functionally across Product, Marketing, Operations, and Business teams.
  • Entrepreneurial mindset with the ability to explore non-traditional growth opportunities and new customer segments.
  • Experience in LatAM markets is highly preferred.
  • Excellent project management and execution capabilities.
  • Experience in platform ecosystem growth or e-commerce growth strategies.
  • Familiarity with referral systems, partnership-led growth, and community-driven acquisition.
  • Experience working in high-growth startups or fintech environments.
  • Knowledge of crypto/web3 user behavior and payment ecosystems is a plus.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on business team needs.
  • Opportunity to work with world-class talent in a user-centric global organization.
  • Autonomy to tackle fast-paced projects in an innovative environment.
  • Opportunities for career growth and continuous learning.
  • Equal opportunity employer with a diverse workforce commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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