ASO & Paid Search Manager (Apple Search Ads & Google Ads)

1 month ago
Full-time
Mid Level
Marketing and Growth
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Conduct in-depth keyword research for App Store Optimization (ASO) and paid search, and apply insights to metadata, campaigns, and creative strategy.
  • Own and optimize Apple Search Ads and Google Ads performance for both app and web campaigns.
  • Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy.
  • Plan and execute A/B tests for app store listings to improve conversion rates.
  • Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements.
  • Apply attribution and deep link insights (e.g., via AppsFlyer) to campaign and creative optimization.
  • Collaborate closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals.

Requirements

  • Strong hands-on experience with Apple Search Ads and Google Ads for both app and web.
  • Proven expertise in ASO strategies and understanding of app store algorithms.
  • Solid experience with AppsFlyer, including deep links and deferred deep links.
  • Proficiency with ASO and analytics tools such as App Annie, Sensor Tower, StoreMaven, and Mobile Action.
  • Experience in crypto, fintech, or online trading platforms is advantageous.
  • ASO experience across APAC markets is ideal.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement (may vary depending on business team needs).
  • Opportunities for career growth and continuous learning.
  • Autonomy to tackle unique, fast-paced projects in an innovative environment.
  • Collaborate with world-class talent within a flat organizational structure at a leading blockchain ecosystem.

Interested in this position?

Apply directly on the company website

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