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VP, Social Media Strategy

1 month, 1 week ago
United States
Full-time
Executive
Social Media Manager
Marketing and Growth
Digital Marketing Google Analytics Illustrator Photoshop
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
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Description

  • Establish credibility with clients by providing senior-level social media strategy and clear communication.
  • Develop and execute comprehensive social media strategies aligned with client goals and healthcare industry trends.
  • Oversee creative standards across digital, print, audio/visual, and social media deliverables.
  • Review, approve, and adjust finished social media content to ensure strategic, creative, and compliance alignment.
  • Collaborate with the Creative Director, account services, traffic teams, and other departments to execute campaigns efficiently.
  • Use analytics and KPI tracking to evaluate performance and optimize social media campaigns.
  • Research emerging social media trends, tools, platforms, and healthcare marketing regulations to inform strategy.
  • Participate in leadership discussions on staffing, resources, and project timelines.
  • Oversee social media reputation management and crisis response for sensitive healthcare topics.
  • Lead and guide internal teams and freelance artists to maintain consistency and quality across deliverables.

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • 10+ years of experience in social media strategy.
  • 5+ years of leadership experience.
  • Experience in healthcare marketing or related industries is highly preferred.
  • Deep knowledge of social media platforms, tools, and best practices.
  • Proven experience creating and executing social media campaigns that deliver business results.
  • Experience using analytics platforms such as Sprinklr, Hootsuite, and Google Analytics.
  • Strong understanding of healthcare regulations and compliance issues affecting social media marketing.
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
  • Familiarity with social media management tools, CRM systems, marketing automation platforms, content management systems, and email marketing tools.
  • Experience with paid social advertising, including strategy, budget management, and ROI tracking.
  • Exceptional written and verbal communication skills.
  • Strong leadership, team management, analytical, problem-solving, and interpersonal skills.
  • Ability to manage multiple projects, prioritize work, and meet deadlines.

Benefits

  • $170,000 - $215,000 annual salary.
  • 401(k) plan with employer match up to 4%, immediately vested.
  • Medical, dental, vision, life insurance, and disability coverage.
  • Flexible working arrangements, including hybrid and remote work.
  • Ability to work from anywhere in the world for two weeks each year.
  • 20 vacation days, one personal well-being day, and 9 public holidays.
  • Gifted end-of-year holidays and early Summer Friday finishes in June, July, and August.
  • Free counselling through the employee assistance program and personalized health support.
  • Enhanced maternity, paternity, family leave, and fertility policies.
  • Access to on-demand training, professional development support, and global mobility opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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