Paid Media & Creative Specialist

1 hour, 42 minutes ago
Full-time
Mid Level
Design and User Experience
Assistantly

Assistantly

Assistantly is a 360º solution that helps businesses find, hire, manage, and support top talent from the Philippines and Latin America. They offer services in outsourcing, offshoring consulting, virtual assistants, marketing, social media management, s...

Professional Services
51-250
Founded 2020

Description

  • Generate original ad creative concepts across multiple angles, hooks, and formats for rapid testing.
  • Build static ads and simple motion or short-form video creatives using tools such as Canva or CapCut.
  • Lead structured A/B tests across hooks, messaging, formats, voiceovers, and offers with documented learnings.
  • Manage Meta Ads campaigns daily, including budget allocation, targeting, launches, pauses, and performance monitoring.
  • Analyze performance data to identify audience behavior patterns, creative fatigue, and funnel drop-off.
  • Translate performance insights into the next round of creative direction and funnel improvements.
  • Identify landing page constraints and build or optimize campaign-specific landing pages to improve conversion rates.
  • Deliver proactive performance reporting with key metrics, trends, learnings, and recommendations.
  • Stay informed on cat culture, viral trends, and community conversations to inform targeting and messaging.

Requirements

  • 3+ years of paid media experience managing Meta Ads (Facebook/Instagram) for DTC or ecommerce brands.
  • Proven ability to improve ROAS through paid media management.
  • Demonstrated ability to lead A/B testing initiatives and turn performance data into creative and strategic direction.
  • Hands-on experience creating or optimizing landing pages to improve conversion rates.
  • Experience with Meta Ads Manager, Meta Analytics, and Google Analytics.
  • Strong design judgment and the ability to direct and quality-control AI-assisted creative output.
  • A portfolio or work samples showing range across hooks, formats, and concepts.
  • Proactive, detail-oriented, and independent, with minimal need for handholding.
  • Strong written and verbal English and comfort communicating via Slack and email.
  • Genuine passion for cat culture and understanding of the cat-obsessed consumer mindset.

Benefits

  • Competitive salary.
  • Paid US holidays.
  • Paid wellness days.
  • Health and wellness allowance.
  • Monthly profit sharing.
  • AI, operations, and leadership upskilling.
  • Dedicated Success Manager and long-term placement support.

Interested in this position?

Apply directly on the company website

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