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Product Marketing Manager

2 hours, 34 minutes ago
United Kingdom, Singapore
Full-time
Senior
Product Marketing Manager
Product Management
Apply Now
AsiaVerify

AsiaVerify

AsiaVerify is a RegTech company providing instant verification services for KYB, UBO, KYC, AML, and compliance challenges in Asia.

Professional Services
11-50
Founded 2019
View All Jobs 3

Description

  • Lead go-to-market planning and execution for major product releases, new products, market expansions, and feature launches.
  • Define launch objectives, target audiences, messaging frameworks, and activation plans aligned with commercial priorities and product roadmaps.
  • Translate product specifications and feature lists into customer-focused narratives, benefits, and differentiated value propositions.
  • Own product positioning, use-case messaging, buyer-specific value stories, and problem-to-solution articulation.
  • Maintain consistent product messaging across customer-facing channels.
  • Create and refine sales collateral, including decks, one-pagers, battlecards, FAQs, and case studies.
  • Support deal cycles by tailoring product value messaging for priority accounts and segments and identifying customer upgrade pathways.
  • Own competitive analysis, win/loss insights, differentiation narratives, and market-positioning materials.
  • Monitor market trends, customer needs, and regulatory developments across AsiaVerify’s markets.
  • Partner with analysts, research firms, and internal Product, Sales, Marketing, and Customer Success teams to incorporate market feedback into product roadmaps.

Requirements

  • Experience in B2B SaaS or data-driven platforms.
  • Experience in risk, compliance, or fintech is preferred.
  • Proven ability to work across Product, Sales, and Marketing teams.
  • Strong storytelling, product positioning, and messaging skills.
  • Commercial mindset with an understanding of sales processes and deal realities.
  • Comfort engaging with industry analysts and senior stakeholders.
  • Ability to translate technical product capabilities into customer-focused value propositions.
  • Ability to use market and customer feedback to inform go-to-market strategy and product direction.

Benefits

  • Salary of £50,000–£75,000 per annum in the UK or approximately S$85,000–S$128,000 in Singapore.
  • Remote work arrangement for UK-based employees.
  • Hybrid work arrangement for Singapore-based employees.
  • Full-time, permanent employment.

Interested in this position?

Apply directly on the company website

Apply Now

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