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Sr. Product Marketing Manager

3 weeks, 1 day ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Apply Now
Amwell

Amwell

Amwell provides a technology-based platform that connects payers and providers to enhance access to healthcare through live video visits with board-certified doctors, facilitating a seamless ecosystem of care that integrates in-person, virtual, and aut...

Diversified Telecommunication Services
1K-5K
Founded 2006
View All Jobs 9

Description

  • Develop and refine platform positioning that differentiates solutions in the payer market.
  • Define go-to-market strategy, including target segments, launch sequencing, and success metrics.
  • Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment.
  • Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success.
  • Develop thought leadership content on payer market trends.
  • Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization.
  • Develop launch messaging, sales tools, and enablement materials aligned with positioning.
  • Partner with Sales and proposal teams to support RFP responses and strategic opportunities with differentiated messaging.
  • Develop executive-ready materials for client presentations and field use.
  • Translate complex product and clinical capabilities into clear, outcome-driven messaging and maintain competitive battlecards.
  • Monitor payer and digital health market trends and synthesize insights to inform messaging and enablement.
  • Collaborate with Product, Performance Marketing, Customer Success, clinical teams, and Sales Enablement to align launches, campaigns, proof points, and training.

Requirements

  • 8+ years of product marketing or related B2B marketing experience.
  • Deep fluency in healthcare IT, digital health, or payer markets.
  • Demonstrated experience supporting enterprise sales organizations and complex deal cycles.
  • Proven ability to translate technical capabilities into clear buyer value.
  • Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments.
  • Strong cross-functional leadership and project management skills.
  • Excellent written and verbal communication skills.
  • Ability to operate independently and thrive in a fast-paced environment.
  • Experience supporting strategic deals and RFP responses is preferred.
  • Experience working with product, sales, marketing, and customer success teams is preferred.

Benefits

  • Flexible Personal Time Off (vacation time).
  • 401(k) match.
  • Competitive healthcare, dental, and vision insurance plans.
  • Paid parental leave for maternity and paternity.
  • Employee Stock Purchase Program.
  • Free access to Amwell Telehealth Services, SilverCloud, and The Clinic by Cleveland Clinic second opinion program.
  • Free subscription to the Calm app.
  • Tuition assistance program.
  • Pet insurance.
  • Virtual-first work environment with work-life flexibility, including Summer Fridays and designated Mental Health Days.
  • Annual bonus eligibility, with possible long-term and short-term variable compensation depending on the role.
  • Base salary range of $136,170 to $166,430.

Interested in this position?

Apply directly on the company website

Apply Now

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