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Sr Product Marketing Manager

1 month, 2 weeks ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Apply Now
Amwell

Amwell

Amwell provides a technology-based platform that connects payers and providers to enhance access to healthcare through live video visits with board-certified doctors, facilitating a seamless ecosystem of care that integrates in-person, virtual, and aut...

Diversified Telecommunication Services
1K-5K
Founded 2006
View All Jobs 5

Description

  • Develop and refine platform positioning for the payer market.
  • Define go-to-market strategy, including target segments, launch sequencing, and success metrics.
  • Lead execution of go-to-market initiatives for new products, capabilities, and market expansions.
  • Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success.
  • Develop thought leadership on payer market trends.
  • Partner on pricing and packaging strategy to support scalable commercialization.
  • Develop launch messaging, sales tools, and enablement materials.
  • Support RFP responses, strategic opportunities, and client presentations with differentiated messaging.
  • Maintain reusable messaging frameworks and competitive battlecards.
  • Monitor market trends and incorporate field feedback to improve messaging and commercialization outcomes.

Requirements

  • 8+ years of product marketing or related B2B marketing experience.
  • Deep fluency in healthcare IT, digital health, or payer markets.
  • Experience supporting enterprise sales organizations and complex deal cycles.
  • Ability to translate technical capabilities into clear buyer value.
  • Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments.
  • Strong cross-functional leadership and project management skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently in a fast-paced environment.
  • Experience partnering with Product, Sales, and Marketing leaders (preferred).

Benefits

  • Flexible Personal Time Off (vacation time).
  • 401(k) match.
  • Competitive healthcare, dental, and vision insurance plans.
  • Paid parental leave.
  • Employee Stock Purchase Program.
  • Free access to Amwell Telehealth Services, SilverCloud, and The Clinic by Cleveland Clinic's second opinion program.
  • Free subscription to the Calm app.
  • Tuition assistance program.
  • Virtual-first work environment with Summer Fridays and designated Mental Health Days.
  • Annual bonus eligibility and possible long-term or short-term incentive compensation.
  • Base salary range of $136,170 to $166,430.

Interested in this position?

Apply directly on the company website

Apply Now

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