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Account-Based Marketing Specialist

5 hours, 10 minutes ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
CRM Salesforce
Apply Now
Aledade

Aledade

Aledade collaborates with independent practices, health centers, and clinics to establish and manage Accountable Care Organizations (ACOs) that prioritize primary care, enabling physicians to enhance patient care while maintaining their independence in...

Health Care Providers & Services
1K-5K
Founded 2014
$686M raised
View All Jobs 66

Description

  • Research and map buying committees within strategic accounts, including decision makers and influencers.
  • Build detailed persona profiles to guide outreach and engagement strategies.
  • Conduct discovery calls with relevant stakeholders and qualify leads by understanding their needs.
  • Develop and execute personalized account-based outreach through phone, email, and social selling.
  • Partner with Strategic Marketing to support targeted account-based campaigns and messaging.
  • Nurture buying committee members within named accounts to sustain engagement and move leads through the sales funnel.
  • Maintain accurate and timely CRM and activity records across sales and marketing platforms.
  • Track outreach performance against goals and share market insights with internal teams to refine account strategy.

Requirements

  • Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field.
  • At least 6 years of experience in sales, business development, or related roles in the healthcare industry.
  • Proven track record of using account-based marketing tactics to generate leads in complex sales environments.
  • Strong understanding of healthcare market dynamics and trends, with emphasis on value-based care models.
  • Exceptional communication and negotiation skills with the ability to build long-term professional relationships.
  • Strong organization and time management skills in a fast-paced environment.
  • Experience with CRM systems such as Salesforce and sales cadence software such as Outreach.
  • Proactive and adaptable approach in dynamic and evolving market landscapes.
  • Must hold a valid driver’s license and be able to drive within the assigned territory.
  • Must be able to travel by plane when needed and meet the stated physical requirements, including prolonged sitting and occasional lifting up to 25 lbs.

Benefits

  • Flexible work schedules and remote work options for many roles.
  • Health, dental, and vision insurance paid up to 80% for employees, dependents, and domestic partners.
  • 21 days of PTO in the first year, plus 11 paid holidays and two paid volunteer days.
  • 12 weeks of paid parental leave for all new parents.
  • Six weeks of paid sabbatical after six years of service.
  • Educational Assistant Program and Clinical Employee Reimbursement Program.
  • 401(k) with up to 4% match.
  • Stock options.

Interested in this position?

Apply directly on the company website

Apply Now

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