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Director of Organic Growth

4 hours, 49 minutes ago
India
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Android CSS Google Analytics HTML iOS LLM SEMrush SEO WordPress
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Weekday

Weekday

Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020
View All Jobs 12

Description

  • Define and execute a holistic organic growth strategy across SEO, ASO, GEO, and extension platforms.
  • Set, track, and report on quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and revenue.
  • Lead, mentor, and scale the organic growth team while fostering experimentation and accountability.
  • Own and prioritize the organic growth roadmap, balancing quick wins with long-term initiatives.
  • Partner with Product, Engineering, Content, Brand, and Marketing to integrate organic growth into product launches and content strategy.
  • Use user intent, search trends, and competitive insights to influence product roadmap decisions.
  • Own end-to-end SEO performance across web properties, including on-page, off-page, and technical SEO.
  • Lead technical SEO initiatives such as crawlability, indexation, site performance, and structured data.
  • Oversee keyword research, content optimization, content gap analysis, link building, and digital PR.
  • Develop and optimize strategies for app store visibility, browser extension marketplaces, and AI-driven search experiences.

Requirements

  • 8–10 years of experience in SEO and/or organic growth, including at least 3 years in a leadership role.
  • Proven success driving organic growth for high-traffic platforms and consumer applications.
  • Demonstrated ability to rank for competitive keywords and scale organic visibility from zero.
  • Deep expertise in technical SEO, content strategy, and link-building.
  • Hands-on experience with ASO for iOS and/or Android apps.
  • Strong understanding of AI-driven search and emerging GEO practices.
  • Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and ASO platforms.
  • Familiarity with CMS platforms such as WordPress and basic HTML/CSS.
  • Excellent communication skills with experience presenting to senior leadership.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Experience in SaaS, EdTech, or consumer tech environments is preferred.
  • Exposure to multi-regional and multilingual SEO/ASO strategies is preferred.
  • Knowledge of structured data, schema markup, and knowledge graph optimization is preferred.
  • Experience with programmatic SEO and large-scale content generation is preferred.
  • Background in conversion rate optimization (CRO) is preferred.
  • Experience optimizing browser extension listings is preferred.
  • Comfort working in a remote, globally distributed team is preferred.

Benefits

  • ₹60,00,000 - ₹90,00,000 a year compensation.
  • Full-time remote position with flexible working hours.
  • High ownership and impact across multiple discovery channels.
  • Opportunity to work in a collaborative, high-growth environment.
  • Career growth potential into senior leadership roles.

Interested in this position?

Apply directly on the company website

Apply Now

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