Performance Marketing Director

17 hours, 44 minutes ago
Full-time
Lead
Marketing and Growth
Airalo

Airalo

Airalo is the world's first eSIM store offering travelers access to eSIMs in 200+ countries & regions at affordable prices. With Airalo, travelers can manage their eSIMs, top up on the go, and enjoy pain-free connectivity while traveling. Say goodbye t...

Airlines
51-250
Founded 2019
$67M raised

Description

  • Own how performance marketing spend is deployed across markets and channels.
  • Manage and optimize a multi-million-dollar global budget to drive revenue and customer growth within CAC and payback targets.
  • Build a system that shifts budget quickly toward what is working and away from what is not.
  • Set clear rules for when to scale, test, or pull back spend.
  • Translate attribution data, MMM insights, and historical performance into budget decisions.
  • Design and run incrementality tests, including geo holdouts and channel experiments.
  • Work with Data to turn test results into clear decisions.
  • Define the role of each channel across the funnel and identify where each channel works best.
  • Identify scaling opportunities, inefficiencies, and saturation points across channels and markets.
  • Partner with Creative, Brand, Data, Finance, and MarTech to improve performance, measurement, forecasting, and tracking.

Requirements

  • 10+ years of experience in performance marketing, growth, or a similar role.
  • Experience managing and allocating multi-million-dollar marketing budgets.
  • Strong experience across Paid Social, Search, and app-based growth channels.
  • Proven ability to make budget allocation decisions that drive measurable growth.
  • Deep understanding of attribution, incrementality, and the limitations of both.
  • Strong analytical thinking with the ability to turn data into decisions.
  • Experience operating in ambiguous environments and making decisions with imperfect information.
  • Clear and direct communication with the ability to challenge and align stakeholders.
  • Experience with MMM or advanced measurement frameworks (nice to have).
  • Background in mobile-first or app-based businesses, or experience in travel, marketplaces, or global consumer products (nice to have).
  • Familiarity with tools such as Adjust, GA4, Firebase, or similar ecosystems (nice to have).
  • Must live in the UK or Spain and have valid work authorization for one of these countries.

Benefits

  • Health insurance.
  • Work-from-anywhere stipend.
  • Annual wellness and learning credits.
  • Annual all-expenses-paid company retreat in a destination location.
  • Remote-first work environment within the UK or Spain.

Interested in this position?

Apply directly on the company website

Apply Now

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