Product Marketing Manager

4 hours, 34 minutes ago
Full-time
Mid Level
Product Management
ActivTrak

ActivTrak

ActivTrak provides free workforce analytics software for productivity management, empowering teams with insights to optimize productivity and ensure compliance.

Professional Services
51-250
Founded 1995
$70M raised

Description

  • Lead product launch strategy through market analysis, target segment identification, and positioning and messaging development.
  • Generate campaign and feature ideas based on customer needs, feature interest, and new product capabilities.
  • Support the execution of marketing campaigns.
  • Own the competitive intelligence program and track competitor and market movements.
  • Develop customer and market insight through prospect call reviews, win/loss interviews, and direct customer interviews.
  • Analyze customer feedback patterns to inform product positioning and marketing strategy.
  • Lead market research initiatives to identify trends and opportunities.
  • Create and maintain sales enablement materials such as product training, battle cards, and competitive analyses.
  • Partner with sales and customer success teams to build tools and resources that improve engagement and conversion.
  • Track product marketing performance metrics and report insights to executive leadership.

Requirements

  • 4 years of product marketing experience, preferably in B2B SaaS.
  • Proven track record of successful product launches and go-to-market strategies.
  • Experience developing and executing comprehensive marketing campaigns.
  • Strong background in sales enablement and customer success support.
  • Excellent written and verbal communication skills.
  • Ability to analyze data and derive actionable insights.
  • Experience in workforce analytics, productivity software, or related industries (preferred).
  • Experience with product marketing in high-growth SaaS companies (preferred).
  • Understanding of workforce productivity trends and digital transformation (preferred).

Benefits

  • Competitive compensation and benefits.
  • Remote position within the US.
  • Minimal travel.
  • Limited physical demands.

Interested in this position?

Apply directly on the company website

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