Braze Marketing Consultant

1 day ago
Contract
Senior
Data Science and Analytics
Zinovo

Zinovo

Zinovo specializes in providing managed services and support for Salesforce, offering tailored solutions to help large enterprises effectively manage and optimize their use of the platform through expert consulting and a flexible team approach.

Internet Software & Services
11-50
Founded 2017

Description

  • Lead technical design analysis and documentation for Braze implementations and support execution across Canvas, Campaigns, Segmentation, and personalization features.
  • Design and implement omnichannel customer journeys using Canvas, including email, push, SMS, in‑app messages, and content cards.
  • Create technical, integration, and data-design documentation for campaign and platform implementations.
  • Develop and optimize messaging templates and personalization logic (HTML, Liquid, dynamic content).
  • Build and manage audience segmentation and targeting strategies to support lifecycle and behavioral campaigns.
  • Support campaign builds including templates, triggered messaging, data transformations, and API integrations.
  • Integrate Braze with external systems (data warehouses, CDPs, backend services) via REST APIs, SDKs, and webhooks.
  • Implement event tracking strategies and manage user attributes for personalization and lifecycle marketing.
  • Analyze campaign performance, run experiments/A-B tests, and optimize engagement strategies based on results.
  • Support preference centers and subscription management strategies within Braze or via third-party tools.

Requirements

  • 3–5 years of client-facing experience leading requirements gathering and documentation.
  • 4+ years of experience working with Braze or similar lifecycle marketing platforms.
  • 6+ years of experience in email automation, lifecycle marketing, or campaign management.
  • Hands-on experience with Braze Canvas, Campaigns, Segmentation, and personalization features.
  • Experience with Liquid templating language for dynamic content.
  • Strong understanding of event-based architectures and customer data platforms (CDPs).
  • Experience integrating Braze via REST APIs, SDKs, and webhooks.
  • Deep knowledge of data modeling, user attributes, and segmentation strategies.
  • Experience working with HTML, CSS, and JavaScript for message templates.
  • Strong analytical skills with experience measuring campaign performance and running A/B tests.

Interested in this position?

Apply directly on the company website

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