Senior Analyst, Analytics and Insights (Programmatic)

1 month ago
Full-time
Junior
Data Science and Analytics
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Serve as a client-facing lead for campaign strategy discussions and interpretation of campaign insights.
  • Work with clients to identify business challenges and design analytics and testing plans that produce actionable intelligence.
  • Own campaign performance reporting and recommend optimization opportunities across channels and targeting strategies.
  • Review model performance across revenue, performance, and pacing, and evaluate model and feature effectiveness through testing.
  • Collaborate with internal teams and stakeholders to determine appropriate measurement tools and products for client needs.
  • Develop innovative measurement tools and solutions to support programmatic analysis and optimization.
  • Advise clients on the development and alignment of marketing programs across online channels.
  • Define testing methodologies, reporting requirements, and optimization modeling requirements for campaign setup.
  • Communicate optimization results to clients and demonstrate value against original business goals.
  • Provide feedback to Product and Engineering teams to improve automation, model features, reliability, reach, and effectiveness.

Requirements

  • 2+ years of experience in a similar role.
  • Extensive experience with SQL and Excel, including pivot tables.
  • Experience in digital media or programmatic analytics.
  • Experience building audience insights and campaign wrap reports.
  • Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools is a plus.
  • Strong communication skills with the ability to explain complex technical concepts in simple terms.
  • Experience working directly with clients.
  • Strong presentation, visualization, and storytelling skills using PowerPoint.
  • Excellent diagnostic skills and technical acumen for campaign design and optimization.
  • Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Interested in this position?

Apply directly on the company website

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