Principal Analyst, Email Deliverability

3 hours, 2 minutes ago
Full-time
Senior
Data Science and Analytics
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Provide recommendations, reporting, and best-practice guidance to clients to improve email deliverability and program performance.
  • Own an assigned portfolio of paid deliverability services clients.
  • Lead new client onboarding projects, including discovery, IP and domain provisioning, email authentication, and reputation warming plan development and execution.
  • Manage retainer-based strategic projects focused on inbox placement and response optimization.
  • Collaborate on mail system infrastructure and DNS management.
  • Use third-party deliverability monitoring tools and support client deliverability needs through the ticketing system.
  • Build, enhance, and optimize Kibana queries, visualizations, and dashboards.
  • Verify DNS configuration and troubleshoot DNS issues.
  • Create and present deliverability services reports with insights and go-forward guidance.
  • Partner with client services, technology, sales, and other cross-functional teams to support customers and maintain email ecosystem health.

Requirements

  • 5+ years of experience in a deliverability role at an ESP.
  • Previous experience in a client-facing role.
  • Strong communication, presentation, and client relationship management skills.
  • Proven experience managing deliverability for high-volume senders and multi-domain environments.
  • Strong experience with ESPs, MTAs, and deliverability monitoring platforms.
  • Strong understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, and anti-spam policies.
  • Deep understanding of ISP filtering logic, sender reputation signals, and mailbox provider-specific nuances.
  • Knowledge of email compliance requirements including CAN-SPAM, GDPR, and CASL.
  • Strong knowledge of authentication frameworks such as SPF, DKIM, DMARC, and BIMI.
  • Expertise in interpreting bounce codes and key email performance metrics.
  • Deep understanding of subscriber list management, lifecycle concepts, engagement-based segmentation, and sunset policies.
  • Strong competency in DNS and email authentication configuration.
  • Experience analyzing large data sets to derive insights.
  • Strong Excel skills.
  • Previous experience working with cross-functional teams.
  • Strong attention to detail, organized work style, and dedicated work ethic.
  • Strong critical thinking and analytical skills.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Salary range of $100,000 - $110,000 depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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