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Marketing Specialist - Paid Search

3 weeks ago
United States, Canada
Contract
Mid Level
Paid Media Specialist
Sales and Business Development
E-commerce Google Ads Google Analytics
Apply Now
Zaelab

Zaelab

Zaelab is a premier B2B commerce consultancy specializing in modern and innovative solutions. They excel in Salesforce Commerce Cloud, SAP Commerce Cloud, and commercetools, helping enterprises enhance digital commerce experiences and drive profitabili...

Professional Services
51-250
Founded 2010
View All Jobs 14

Description

  • Manage and optimize paid search campaigns across Google Ads and Bing Ads.
  • Monitor campaign performance, analyze trends, and implement data-driven optimizations.
  • Lead or support biweekly client meetings focused on performance reviews, insights, and recommendations.
  • Maintain regular client communication with updates, next steps, and optimization guidance.
  • Identify and proactively implement opportunities to improve account performance.
  • Audit existing and legacy campaign structures to find areas for impact.
  • Apply sound judgment to platform automation decisions and challenge default recommendations when needed.
  • Collaborate with cross-functional internal teams to align on priorities, delivery, and client needs.
  • Manage multiple accounts and projects simultaneously with strong organization and attention to detail.
  • Own action items thoroughly and follow through on recommendations and deliverables.

Requirements

  • 3–5 years of media buying experience, including at least 2 years focused on paid search campaigns.
  • Hands-on experience managing Google Ads and Bing Ads campaigns.
  • Experience working in a client-facing, agency-style environment.
  • Proven track record of improving campaign performance with measurable results.
  • Experience managing existing or legacy paid marketing campaigns and identifying quick performance wins.
  • Comfortable implementing and managing conversion tracking for Google Ads and Bing Ads.
  • Experience scaling eCommerce brands through search marketing.
  • Understanding of customer segmentation and paid media attribution.
  • Experience with Google Analytics.
  • Ability to manage multiple projects and priorities simultaneously.
  • Strong communication skills, client presence, and strategic thinking.
  • Proactive mindset with strong ownership and thorough follow-through.
  • Proficiency with Google or Microsoft Suite tools such as Sheets, Docs, and Slides.

Benefits

  • Unlimited vacation/PTO.
  • Full health benefits and 401(k) Fixed Percentage Plan for USA employees.
  • RRSP for Canada-based employees.
  • Fully remote, distributed team environment.
  • Paid parental leave.
  • Ongoing training and education opportunities.
  • Inclusive, accessible workplace with accommodations available.
  • Equal-opportunity employer commitment and a low-bureaucracy culture focused on responsibilities rather than title.

Interested in this position?

Apply directly on the company website

Apply Now

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