Director of Marketing — Xsolla Partner Network & Lightstream

1 month ago
Full-time
Executive
Marketing and Growth
Xsolla

Xsolla

Xsolla is an international payment solution provider for online games, offering tools to launch, monetize, and scale games worldwide with local payment methods and fraud prevention.

Internet Software & Services
251-1K
Founded 2005

Description

  • Co-develop and operationalize integrated marketing strategy for Xsolla Partner Network and Lightstream across Xsolla Mall, x.la, and emerging verticals.
  • Translate strategic direction into campaign roadmaps, briefs, milestones, and measurable KPIs.
  • Lead creator and influencer marketing programs from concept through execution and reporting across Twitch, YouTube, TikTok, and emerging platforms.
  • Architect multi-channel creator campaigns, negotiate partnerships, and build reporting models to measure ROAS/ROI, audience lift, attribution accuracy, and creator impact.
  • Collaborate with Product, Product Marketing, Creator Success, BD, CRM, Social, Community, BI, Analytics, and UA/Paid Media to align programs, GTM readiness, and funnel performance tracking.
  • Reintroduce and scale Partner Network and Lightstream’s social presence to ensure brand consistency, content velocity, and channel-specific strategy.
  • Own the marketing operating model including campaign intake, prioritization, workflow design, GTM documentation, approvals, and multi-channel budget management.
  • Manage multi-channel budgets (creator incentives, paid pilots, content production, CRM/tools, regional programs) aligned with KPI gates and ROI expectations.
  • Mentor and guide team members, drive operational excellence, and partner with Operations, BI, and Data to ensure reporting clarity, attribution accuracy, and performance visibility.

Requirements

  • 10+ years of progressive marketing experience in gaming, creator marketing, entertainment, or related fields.
  • Demonstrated expertise in influencer/creator marketing, global program management, and performance measurement.
  • Experience collaborating with AAA studios, publishers, or high-profile gaming brands.
  • Strong foundation in growth, lifecycle, content, and social marketing.
  • Proficiency with GA4, Sprout, CRM systems, Mailchimp/Braze, and analytics dashboards.
  • Proven success managing complex cross-functional stakeholders and multi-channel budgets.
  • Exceptional written, verbal, and executive communication skills.
  • Nice to have: experience in hybrid B2B2C ecosystems (developer + creator).
  • Nice to have: exposure to SaaS or subscription-based product marketing and familiarity with global creator markets across Americas, EMEA, and APAC.
  • Nice to have: experience building or leading small, high-performing teams in fast-paced environments.

Benefits

  • $150,000 - $180,000 a year
  • 100% company-paid medical, dental, and vision plans
  • Unlimited Flexible Time Off
  • Full-time remote work (role listed as Remote; headquartered in Los Angeles)
  • Personalized career roadmap for each employee
  • Professional development through training and educational opportunities
  • Comprehensive benefits program prioritizing employees' physical, mental, and emotional well-being

Interested in this position?

Apply directly on the company website

Apply Now

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