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Senior Programmatic Campaign Manager

1 month, 1 week ago
United States
Full-time
Senior
Paid Media Specialist
Data Science and Analytics
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 10

Description

  • Execute programmatic strategies aligned with campaign objectives and KPIs.
  • Implement programmatic best practices across campaign setup, targeting, optimization, and reporting.
  • Stay current on programmatic trends, technologies, and industry best practices.
  • Evaluate programmatic technology partners, including DSPs, SSPs, and data providers.
  • Help develop and implement a measurement framework to assess campaign performance and ROI.
  • Collaborate with media planning, creative, and analytics teams to integrate programmatic efforts.
  • Build and maintain relationships with publishers, data providers, and technology vendors.
  • Identify and evaluate new programmatic opportunities and technologies to improve performance.
  • Develop strategic recommendations and performance reports.
  • Manage campaign budgets to ensure effective resource allocation.
  • Drive continuous campaign improvement through testing and optimization.
  • Troubleshoot and resolve programmatic issues.

Requirements

  • 4+ years of directly related experience in programmatic advertising.
  • Hands-on experience managing programmatic campaigns across major DSPs, including The Trade Desk (TTD), DV360, and Amazon DSP.
  • Solid understanding of the programmatic landscape, including DSPs, SSPs, data providers, and audience targeting methodologies.
  • Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display, and related channels.
  • Strong analytical skills with experience in data analysis, reporting, and campaign optimization.
  • Good understanding of programmatic measurement and attribution methodologies.
  • Experience collaborating with cross-functional teams.
  • Strong communication and presentation skills.
  • Ability to build and maintain strong relationships with programmatic partners.
  • Experience with various programmatic platforms and technologies.

Benefits

  • Remote-first culture.
  • Unlimited PTO.
  • Extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Sponsored life insurance, short-term disability insurance, and additional voluntary insurance.
  • Annual ClassPass credits.

Interested in this position?

Apply directly on the company website

Apply Now

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