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Senior Paid Search Manager (B2B/Lead gen)

4 months, 1 week ago
United States
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics Keyword Research
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 19

Description

  • Plan, develop, and implement comprehensive paid search strategies to drive direct response and new user acquisition for assigned clients.
  • Manage and optimize search engine marketing (SEM) campaigns daily across Google Ads, Microsoft Ads, and other paid search platforms.
  • Oversee end-to-end account activity for 2–3 lead-gen/B2B clients, including Search, Shopping, Display, Remarketing, App Install, and Video campaigns.
  • Create and manage paid search accounts and campaigns, including keyword research, ad copywriting, and bidding strategy implementation.
  • Design and run A/B tests and experiments to identify optimal campaign settings and improve performance.
  • Use Google Analytics and other analytics tools to develop insights, generate action items, and adjust strategy and budgets accordingly.
  • Communicate results and campaign strategy with clients via weekly, monthly, and quarterly calls and present to senior-level client contacts.
  • Collaborate with managers from other channels to develop cross-channel strategies that improve KPIs (e.g., CPA, ROAS) and overall efficiency.
  • Mentor and manage a pod of Coordinators, Associate Managers, and/or Managers, providing guidance and development support.

Requirements

  • 3+ years of experience managing multiple client portfolios in paid search.
  • Agency experience preferred.
  • Experience managing clients with monthly budgets ranging from $50,000 to $500,000 per client.
  • Deep knowledge of the SEM industry and the paid search advertising model.
  • Experience with keyword research tools and web analytics tools (Google Analytics) and applying them to paid search campaigns.
  • Strong Microsoft Excel skills, including pivot tables, VLOOKUPs, and chart building.
  • Excellent verbal and written communication and presentation skills, including presenting to senior-level client contacts.
  • Excellent analytical skills and ability to develop actionable insights from campaign data.
  • General knowledge of SEO, social advertising, and web usability, plus an understanding of customer lifetime value and profit optimization based on client margins.
  • Ability to stay extremely organized, manage competing priorities across multiple clients, and work comfortably in dynamic, time-intensive environments.

Benefits

  • Remote-first work culture with work-from-anywhere options and office hubs in Los Angeles, Chicago, and New York for in-person opportunities.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • Medical, Dental, Vision, Life, and Pet insurance, plus sponsored life insurance and short-term disability with additional voluntary insurance options.
  • 401(k) matching.
  • Annual ClassPass credits and other wellness benefits.
  • Anticipated annual salary range $85,000–$95,000, plus an annual performance bonus and a total compensation package including benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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