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Paid Media Supervisor

3 weeks, 2 days ago
United States
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Digital Marketing Email Marketing Facebook Ads Google Ads LLM
Apply Now
RYNO Strategic Solutions

RYNO Strategic Solutions

RYNO Strategic Solutions is a leading digital marketing agency specializing in providing tailored strategies for home services businesses. With expertise in SEO, PPC, social media, and more, they help businesses in HVAC, plumbing, electrical, and roofi...

Professional Services
51-250
Founded 2007
View All Jobs 7

Description

  • Develop, manage, and optimize paid media campaigns across Google, Bing, Meta, Local Service Ads, OTT, Yelp, and email marketing.
  • Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend and goal achievement.
  • Conduct competitive analysis and market research to identify growth opportunities and strengthen client market position.
  • Recommend and support landing page optimization to improve user experience, conversion rates, and overall campaign performance.
  • Analyze campaign data and deliver actionable insights, performance reports, and strategic recommendations to clients and internal stakeholders.
  • Identify optimization opportunities and implement data-driven strategies to improve ROI and campaign effectiveness.
  • Communicate performance trends and recommendations to internal teams, C-suite executives, and private equity stakeholders.
  • Serve as a trusted strategic advisor to clients on paid media and digital marketing initiatives.
  • Mentor and develop junior team members through training, guidance, and ongoing support.
  • Lead training programs, onboarding initiatives, educational resources, and best-practice documentation for the Paid Media team.
  • Collaborate with cross-functional teams to support client onboarding, campaign launches, and ongoing account success.
  • Partner with the Director of Paid Media to improve processes, address inefficiencies, and support team scalability.

Requirements

  • 2+ years of experience managing and mentoring paid media teams.
  • 5+ years of paid media experience in a marketing agency environment.
  • Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, Local Service Ads (LSA), and other digital advertising platforms.
  • Familiarity with A/B testing and multivariate testing to optimize campaign performance.
  • Experience presenting paid media performance and business insights to clients, C-suite executives, private equity stakeholders, and senior leadership.
  • Understanding of LLMs, AI-driven search experiences, automation tools, and AI’s impact on digital marketing and paid media strategy.
  • Strong analytical and problem-solving skills with experience using performance data, testing methodologies, and reporting tools.
  • Advanced proficiency in Microsoft Excel and other analytics and reporting platforms.
  • Excellent communication, presentation, organizational, and project management skills.
  • Ability to manage multiple priorities and stakeholder relationships effectively.
  • Strategic, results-oriented mindset with the ability to solve complex challenges using data-driven solutions.
  • Ability to thrive in a fast-paced environment while maintaining accuracy, accountability, and attention to detail.
  • Self-motivated and collaborative, with the ability to work independently and contribute to a high-performing team.
  • Willingness and ability to travel quarterly for on-site client reviews, executive presentations, and strategic planning sessions.
  • Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field (preferred).
  • Home services marketing experience with knowledge of lead generation, local market dynamics, and customer acquisition (preferred).
  • Previous leadership experience supporting professional development initiatives (preferred).
  • Experience designing and implementing training programs, onboarding processes, and best-practice documentation (preferred).

Benefits

  • Remote-first culture with flexible work options.
  • Performance-based quarterly bonus eligibility.
  • Medical, dental, vision, and life insurance.
  • 401(k) matching.
  • 6 weeks of paid parental leave.
  • $2,000 annual tuition reimbursement.
  • Wellness stipend to support health and fitness.
  • Monthly data stipend for remote work support.
  • Paid vacation and sick time off.
  • 11 paid holidays.
  • Paid days for a Cause.
  • Paid birthday holiday.
  • Comprehensive Employee Assistance Program.
  • Leadership and career advancement opportunities.
  • Anniversary rewards.

Interested in this position?

Apply directly on the company website

Apply Now

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