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Senior Manager, Paid Social (TikTok Shop) - Freelance

3 weeks, 4 days ago
United States
Freelance
Senior
Paid Media Specialist
Marketing and Growth
Affiliate Marketing Google Ads Shopify TikTok
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 14

Description

  • Lead TikTok Shop growth strategy, including traffic-driving media, affiliate strategy, promotional planning, and in-platform conversion optimization.
  • Build and execute integrated media + commerce strategies that tie media and commerce decisions to client business objectives (revenue, MER/ROAS, CPA, AOV, LTV, new customer acquisition).
  • Drive influencer and affiliate recruitment strategy with Influencer and Creator teams and activate/optimize affiliate performance within TikTok Shop.
  • Translate creative insights into testable commerce hypotheses and partner with Creative leads to iterate on TikTok-native, shop-enabled creative formats (LIVE, Spark Ads, UGC, creator-led assets).
  • Manage TikTok Shop and Seller Center workflows and operational requirements to unlock scale and ensure accurate commerce operations.
  • Influence day-to-day campaign optimizations across platforms (Meta, TikTok, Snap, Reddit, Pinterest, X, NextDoor, etc.) with advanced ownership of TikTok Shop activations.
  • Participate in cross-functional pod workflows (Creative, Influencer, Data Strategy, Paid Search, Programmatic) to align TikTok Shop into holistic digital KPIs.
  • Maintain platform relationships with TikTok representatives to advocate for beta access, LIVE shopping opportunities, and early commerce products.
  • Apply strict QA, tagging, and tracking discipline to ensure delivery accuracy and commerce measurement integrity; partner with Data Strategy to evaluate incrementality and cross-channel impact.

Requirements

  • 5+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or client environment.
  • Direct hands-on experience managing TikTok Shop and Seller Center with strong operational fluency.
  • Hands-on experience building, optimizing, analyzing, reporting, and applying experimental design across major paid social platforms (Meta, TikTok, Snap, Reddit, Pinterest, LinkedIn, X, NextDoor, Google).
  • Familiarity with Google Analytics / GA4 or similar tools (Northbeam, Adobe, TripleWhale) and an understanding of cross-channel attribution.
  • Detail orientation with systematic QA habits and a bias toward documenting processes and results.
  • Ability to work independently in a fast-paced, deadline-driven environment.
  • This is a 1099 freelance role expected at ~40 hours/week for an initial 3-month engagement with potential to extend.
  • Position may be performed remotely in most U.S. states (with some exclusions) and is not eligible for immigration sponsorship; employer participates in E-Verify.
  • Nice to have: experience using Smartly and supporting TikTok LIVE shopping activations.
  • Nice to have: exposure to server-side tracking (CAPI), enhanced conversions, incrementality testing, and familiarity with marketplace/ecommerce platforms (Shopify, Amazon) and product feed management.

Benefits

  • Competitive hourly rate (anticipated $40.00–$50.00 per hour, depending on experience and other factors).
  • Remote-first freelance arrangement (performable in most U.S. states, with some exclusions).
  • Contract role with ~40 hours/week and an initial 3-month term with the potential to extend based on business need.
  • Company emphasis on work-life balance and an inclusive, diverse work environment.
  • Opportunity to work cross-functionally with Creative, Data Strategy, Influencer, and platform partners and to advocate for beta/early access to TikTok commerce products.

Interested in this position?

Apply directly on the company website

Apply Now

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