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Senior Manager, Paid Social B2B

3 hours, 17 minutes ago
United States
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Google Analytics HubSpot LinkedIn Ads Salesforce
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 26

Description

  • Lead day-to-day social strategy development and activation for assigned B2B clients.
  • Translate B2B buyer journeys into tactical, data-informed campaign architectures across the full funnel.
  • Execute and optimize multi-stage paid social programs including content amplification, gated assets, event support, ABM, and CRM retargeting.
  • Partner with analytics, paid search, and programmatic teams on integrated demand generation programs.
  • Support measurement and reporting by connecting paid social performance to lead and pipeline indicators.
  • Assist with B2B new business efforts through research, POV development, and pitch support.
  • Prepare client-facing performance recaps and insights that explain business impact.
  • Stay current on platform updates across LinkedIn, Meta, Reddit, X, and other B2B-relevant platforms and recommend tests.
  • Help operationalize best practices across paid social platforms and contribute to the evolution of the B2B social approach.

Requirements

  • 3-5 years of experience in paid social media advertising with a focus on B2B, SaaS, or lead generation programs.
  • Experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals.
  • Strong hands-on expertise in LinkedIn Ads and Meta.
  • Familiarity with additional B2B platforms and targeting strategies such as ABM, firmographics, and CRM lists.
  • Working knowledge of B2B analytics and martech tools such as Google Analytics, Salesforce, HubSpot, Demandbase, or 6sense.
  • Experience with social management, reporting, or automation tools such as Smartly or Google Ads Manager.
  • Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional audiences.
  • Strong communication skills for explaining performance insights to internal teams and clients.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Experience with Salesforce, HubSpot, Marketo, or Pardot is preferred.

Benefits

  • Remote-first culture with the ability to work remotely in most U.S. states.
  • Unlimited PTO.
  • Extended winter holiday break.
  • Flexible schedules and work-from-anywhere options.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, and short-term disability insurance.
  • Annual ClassPass credits.

Interested in this position?

Apply directly on the company website

Apply Now

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