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Senior Manager, Paid Search B2B

1 week, 6 days ago
United States
Full-time
Senior
Paid Media Specialist
Sales and Business Development
CRM Google Ads HubSpot Salesforce
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 24

Description

  • Serve as a strategic partner to enterprise B2B clients on paid search performance and business planning.
  • Own campaign strategy and execution, including account architecture, optimization plans, testing roadmaps, and operational improvements.
  • Manage complex paid search account structures across Google Ads, Microsoft Ads, SA360, and related platforms.
  • Drive forecasting, budget management, testing initiatives, and performance optimization aligned to client goals.
  • Translate campaign performance and business insights into clear recommendations for client stakeholders.
  • Collaborate with Client Strategy, Analytics, Creative, SEO, and other channel teams on integrated marketing plans.
  • Identify opportunities for automation, audience expansion, operational efficiency, and performance innovation.
  • Maintain campaign health through proactive monitoring, QA processes, and optimization best practices.
  • Lead recurring client meetings, business reviews, and strategic presentations.
  • Stay current on search trends, AI-driven search developments, automation capabilities, and platform innovations.

Requirements

  • 4+ years of experience managing paid search campaigns in an agency environment.
  • Experience managing complex B2B paid search programs for enterprise or mid-market clients.
  • Proven success managing significant paid search budgets and multi-campaign account structures.
  • Deep expertise in Search Ads 360 (SA360), Google Ads, Microsoft Ads, campaign structure, audience strategy, bidding strategies, automation, and conversion optimization.
  • Strong analytical skills with experience using GA4 and other reporting platforms.
  • Experience developing testing strategies and turning performance data into actionable business recommendations.
  • Excellent verbal, written, and presentation skills for direct client communication.
  • Strong organizational skills and the ability to manage multiple priorities across several client engagements.
  • Ability to collaborate effectively across cross-functional teams in a fast-paced agency environment.
  • Working knowledge of Google Suite and Microsoft Excel, including pivot tables, VLOOKUP/XLOOKUP, and data visualization.
  • Experience supporting SaaS, fintech, HR/payroll, cybersecurity, cloud technology, or other B2B organizations is preferred.
  • Experience with Salesforce, HubSpot, or other CRM integrations for lead generation measurement is preferred.
  • Experience managing offline conversion tracking and lead quality optimization is preferred.
  • Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies is preferred.
  • Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance is preferred.
  • Preferred candidates will be located in CT or ET time zones; PT candidates may also be considered.
  • This position is not eligible for immigration sponsorship.

Benefits

  • Remote-first culture.
  • Unlimited PTO.
  • Extended winter holiday break.
  • Flexible schedules.
  • Work-from-anywhere options.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Sponsored life insurance.
  • Short-term disability insurance and additional voluntary insurance.
  • Annual ClassPass credits.
  • Annual salary range of $84,000 to $100,000.

Interested in this position?

Apply directly on the company website

Apply Now

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