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Senior Director, Paid Social

19 hours, 57 minutes ago
United States
Full-time
Lead
Paid Media Specialist
Sales and Business Development
Asana Content Marketing Digital Marketing Email Marketing Google Analytics SEO SQL
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 39

Description

  • Manage 2–5 Director- and Associate Director-level leaders, including responsibility for retention, growth, resources, and P&L.
  • Provide executive leadership and business strategy across key client accounts and portfolios.
  • Drive full-funnel measurement modernization, including incrementality testing, MMM, platform partnerships, and AI-assisted workflows.
  • Conduct performance reviews, monthly check-ins, mentoring, and professional development planning.
  • Train and coach leaders and account teams on paid social planning, activation, optimization, reporting, and analysis.
  • Develop scalable, AI-enabled onboarding and training materials.
  • Collaborate with sales on audits, presentations, pitches, and account growth planning.
  • Improve workflows and collaboration across account teams, clients, and internal business units.
  • Report on client growth, retention, new business, partnerships, opportunities, and risks to senior executives.
  • Strengthen social platform partnerships and identify opportunities involving emerging products, alphas, betas, and JBPs.
  • Represent Wpromote in internal and external paid social thought leadership and speaking opportunities.

Requirements

  • 9+ years of paid media advertising experience, including paid social planning and buying in an agency environment.
  • 3–4+ years of staff management experience with demonstrated mentoring and career development.
  • Experience spanning both performance marketing and brand marketing or planning.
  • Experience supporting new business pitches, strategic audits, and account growth initiatives.
  • Strong knowledge of incrementality testing, MMM, server-side tracking, and CAPI integrations.
  • Experience with Google Analytics and Adobe Analytics.
  • Working knowledge of social platform partnerships and the broader ad tech ecosystem.
  • Proficiency with Google Suite, Excel, PowerPoint, and Asana.
  • Experience developing full-funnel growth marketing programs across diverse clients; ecommerce, retail, and lead generation experience preferred.
  • Excellent written, verbal, interpersonal, coaching, and leadership skills.
  • Experience with Smartly, Sprinklr, or similar AI-enabled advertising and automation tools preferred.
  • Experience designing AI-assisted workflows or automation preferred; SQL, BI, or dashboard expertise is a plus.
  • Must be authorized to work in the U.S.; immigration sponsorship is not available.

Benefits

  • Annual salary of $142,000–$160,000 plus an annual performance bonus.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and additional insurance options.
  • Annual ClassPass credits.
  • Access to office hubs in Los Angeles, Chicago, and New York for collaboration and professional development.

Interested in this position?

Apply directly on the company website

Apply Now

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