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Senior Director, Data Strategy

1 month, 1 week ago
United States
Full-time
Executive
Business Analyst
Data Science and Analytics
Digital Marketing
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 24

Description

  • Lead the Data Strategy team and oversee enterprise client engagements focused on measurement solutions and client decision support.
  • Manage at least 4-5 Directors/Associate Directors and the broader team structure beneath them.
  • Partner with leaders across Client Strategy, Media Strategy, Product, and other analytics functions to deliver scalable cross-channel data solutions.
  • Define client measurement challenges and architect, deploy, and refine data capture and analytics solutions.
  • Provide thought leadership on digital measurement topics including data privacy, behavioral tracking, customer insights, and media performance measurement.
  • Act as an escalation point for complex client and delivery issues and resolve unprecedented situations.
  • Own team operations including project planning, resourcing, budgeting, and client satisfaction.
  • Educate and train internal teams and clients on Data Strategy & Analytics capabilities, standards, and best practices.
  • Support new business pitches by shaping value propositions, capabilities, case studies, and consultative MarTech recommendations.
  • Identify new measurement needs and drive repeatable, process-driven delivery of new solutions across clients.

Requirements

  • 12+ years of experience leading data strategy and analytics teams.
  • Experience working with digital marketing decision-makers and explaining complex topics to stakeholders with varying measurement knowledge.
  • Deep knowledge of the digital measurement ecosystem, including MMM, MTA, and incrementality.
  • Marketing technology and agency experience enabling enterprise analytics systems for customers.
  • Strong analytical and problem-solving skills.
  • Proven ability to lead a team and a team of managers.
  • Ability to work collaboratively across teams and functions.
  • Ability to distill complex information and present it to senior and C-suite executives.
  • Experience with ad platforms and digital analytics tools.
  • Strong proficiency with Google Sheets or Excel and Google Slides.
  • Excellent verbal communication skills and ability to explain technical details to non-technical audiences.
  • Project management experience managing multiple teams, clients, and timelines simultaneously.
  • Previous client-facing experience at a performance marketing agency (nice to have).
  • A strong public profile in the Digital Marketing & Analytics community and involvement in advancing digital measurement solutions (nice to have).
  • Experience with measurement solutions used in other non-digital marketing industries (nice to have).
  • This position is not eligible for immigration sponsorship.

Benefits

  • Remote-first culture with work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, and sponsored life insurance.
  • Short-term disability insurance and additional voluntary insurance options.
  • Annual ClassPass credits.
  • Annual performance bonus with target bonus eligibility based on company, department, and individual performance.

Interested in this position?

Apply directly on the company website

Apply Now

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