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Paid Social Manager

2 months, 3 weeks ago
United States
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Google Analytics SQL TikTok
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 19

Description

  • Formulate full-funnel paid social strategies aligned to client business objectives such as revenue growth, CPA, LTV, lead generation, and brand awareness.
  • Own day-to-day campaign setup, activation, optimization, and reporting across paid social platforms.
  • Lead client communications for assigned accounts, including weekly reporting, optimization rationale, and recommended next steps.
  • Partner with Creative leads to turn creative insights into testable hypotheses and iterate on social-first creative assets and sequencing.
  • Design, run, and document experiments and A/B tests to identify and scale winning tactics.
  • Maintain strict QA, tagging, and tracking discipline to protect delivery and measurement accuracy.
  • Build and maintain measurement-accurate setups, including pixel tagging, server-to-server integrations, and first-party signal capture.
  • Use tools such as Events Manager and Pixel Helper to identify tracking gaps and escalate issues to measurement partners.
  • Collaborate with cross-functional teams including Creative, Data Strategy, Paid Search, and Programmatic in shared pod workflows.
  • Execute against shared KPIs across channels and workstreams.

Requirements

  • 2–3+ years of paid media experience in an agency or in-house/client environment.
  • Hands-on experience building, optimizing, analyzing, and reporting on paid social campaigns across Meta and at least one additional platform.
  • Strong operational fluency with Meta Ads Manager and other platform UIs.
  • Familiarity with Google Analytics or GA4, or similar cross-channel analysis tools such as Northbeam, Adobe, or TripleWhale.
  • Solid skills in Excel and/or Google Sheets.
  • Ability to work independently in a fast-paced, deadline-driven environment.
  • Highly detail-oriented with strong QA habits and a bias toward documenting processes and results.
  • Facebook Blueprint certification preferred.
  • Experience leveraging Smartly preferred.
  • Basic SQL skills and/or experience working with BI tools preferred.
  • Exposure to server-side tracking, enhanced conversions, and incrementality testing preferred.
  • Experience running audience and creative tests at scale, including asset-level diagnostics such as thumbstop rate and hold rate preferred.

Benefits

  • Remote-first culture with work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, and sponsored life insurance, plus short-term disability and additional voluntary insurance.
  • Annual ClassPass credits and access to learning and development opportunities at office hubs.
  • Annual salary range of $70,000 to $85,000, plus benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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