Paid Search Director (B2B)

2 weeks, 5 days ago
Full-time
Lead
Sales and Business Development
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001

Description

  • Lead paid search strategy, performance management, and executive-level business planning across a $100M+ multi-product media investment.
  • Act as a strategic partner and embedded extension of the client’s marketing organization.
  • Drive campaign architecture, optimization, execution oversight, and innovation initiatives across enterprise search programs.
  • Manage complex account structures across SA360, Google Ads, Microsoft Ads, and other paid search platforms.
  • Build forecasting, budgeting, testing roadmaps, and performance optimization plans aligned to business growth goals.
  • Translate performance trends and business insights into clear executive recommendations and action plans for senior stakeholders.
  • Partner with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to align integrated marketing efforts.
  • Lead, develop, mentor, and support a team of four Paid Search Specialists through coaching, QA, prioritization, and performance management.
  • Oversee campaign execution, quality assurance processes, account health, and delivery standards.
  • Identify opportunities for innovation, process improvement, automation, audience targeting, measurement, and scalable operations.

Requirements

  • 6+ years of experience managing enterprise-level paid search programs in agency and/or client-side environments.
  • At least 2 years of prior staff management experience.
  • Proven success managing large-scale paid search investments and complex enterprise account structures.
  • Experience supporting enterprise SaaS, fintech, HR/payroll, SMB platform, or similarly complex performance marketing businesses.
  • Deep expertise in Google Ads and Microsoft Ads.
  • Experience with campaign architecture, automation strategies, audience targeting, bidding frameworks, feed management, and enterprise-scale optimization.
  • Strong analytical and problem-solving skills with experience using performance data, GA4, and enterprise analytics platforms.
  • Excellent oral, written, and interpersonal communication skills with the ability to influence cross-functional stakeholders.
  • Ability to operate effectively in fast-paced, highly visible enterprise environments with competing priorities.
  • Preferred location in PT or CT time zones; ET candidates may also be considered.
  • Not eligible for immigration sponsorship.

Benefits

  • Remote-first culture with the ability to work remotely in most U.S. states.
  • Unlimited PTO.
  • Extended winter holiday break.
  • Flexible schedules.
  • Work-from-anywhere options.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, and sponsored life insurance, plus short-term disability and additional voluntary insurance.
  • Annual ClassPass credits.
  • Annual performance bonus.
  • Salary range of $110,000 to $150,000.

Interested in this position?

Apply directly on the company website

Apply Now

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