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Director, Paid Social

1 week, 4 days ago
United States
Full-time
Lead
Paid Media Specialist
Marketing and Growth
E-commerce Influencer Marketing SEO TikTok
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 24

Description

  • Lead paid social strategy across a portfolio of client accounts, including planning, execution, optimization, testing, measurement, and performance storytelling.
  • Serve as a senior paid social partner to clients by leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations.
  • Develop full-funnel paid social strategies across awareness, consideration, conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis.
  • Manage six- to seven-figure monthly media budgets across ecommerce, CPG, retail, lead generation, and consumer brand accounts.
  • Oversee paid social execution across Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X.
  • Stay hands-on in ad platforms to audit, troubleshoot, launch, optimize, and stabilize campaigns when needed.
  • Partner with paid search, client strategy, creative, analytics, and programmatic teams to build integrated media plans and identify cross-platform growth opportunities.
  • Translate client business goals into paid social recommendations tied to revenue, acquisition, efficiency, retention, and long-term growth.
  • Manage, coach, and develop 4–6 direct reports, including 1:1s, performance management, career development, hiring support, and coaching.
  • Help evolve best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models.

Requirements

  • 7+ years of experience in paid media with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership.
  • Strong hands-on experience with Meta and TikTok.
  • Additional experience with platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X.
  • Experience managing six- to seven-figure monthly paid media budgets.
  • Background supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals.
  • Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement.
  • Working knowledge of advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks.
  • Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure.
  • History of managing and developing direct reports, including coaching, feedback, performance management, and career development.
  • Strong cross-functional collaboration skills across paid search, client strategy, creative, analytics, programmatic, and other media teams.
  • Ability to move fluidly between strategy and execution, including stepping into platform work when needed.
  • Excellent verbal, written, presentation, and storytelling skills.
  • Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy.
  • Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools.
  • Working knowledge of paid search and how paid social fits within broader cross-channel media planning.
  • Familiarity with additional media channels such as programmatic, retail media, influencer, lifecycle/email, SEO, or broader media strategy.
  • Experience contributing to new business pitches, strategic audits, or account growth planning.
  • Prior agency experience in an AOR-style model or with integrated, cross-functional client teams.

Benefits

  • Remote-first culture with work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, and short-term disability insurance.
  • Annual ClassPass credits and additional wellness perks.
  • Annual salary of $120,000 to $135,000 plus an annual performance bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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