Senior Creative Video Strategist (Paid Ads)

1 hour, 41 minutes ago
Full-time
Senior
Marketing and Growth
Golden Pet Brands

Golden Pet Brands

Golden Pet Brands specializes in producing high-quality freeze-dried and air-dried pet food and treats, focusing on longevity-oriented nutrition to enhance the health and well-being of pets.

Food Products

Description

  • Lead short- and long-form marketing video projects from ideation through testing, optimization, and delivery.
  • Develop creative concepts and angles, write scripts, direct productions, and oversee final edits.
  • Conduct documentary-style interviews with brand experts, customers, and other on-camera talent.
  • Collaborate with videographers to plan locations, identify required footage, and direct b-roll production.
  • Analyze campaign performance data and implement video optimizations to scale results.
  • Own creative strategy and storytelling contributions for assigned brands and product offers.
  • Mentor or informally manage a Junior Story Producer and improve their creative output.
  • Coordinate testing pipelines and prioritization with Storytellers and external stakeholders.
  • Report brand and offer performance to the Associate Creative Director and/or Creative Director.

Requirements

  • 5–7 years of experience writing and directing in a visual medium.
  • Exceptional non-fiction storytelling skills, such as broadcast journalism or documentary filmmaking.
  • Exceptional copywriting skills.
  • Mastery of on-set creative leadership.
  • Ability to develop fresh marketing strategies for health and wellness products.
  • Deep understanding of digital media channels, including Facebook/Instagram, YouTube, and TikTok.
  • Creative, self-directed, collaborative, and comfortable working in a fast-paced environment.
  • Successful management and mentorship experience.
  • Bachelor’s degree in writing, film, or a related field preferred.
  • 8–10 years of writing and directing experience, ideally including advertising or marketing, preferred.

Benefits

  • Remote work within the USA.
  • Base salary of $90,000–$120,000 plus bonus potential and potential quarterly KPI bonuses.
  • 100% employer-paid medical, dental, and vision premiums for employee-only plans.
  • Annual bonus and up to 3.5% 401(k) contribution matching.
  • Employee Stock Ownership Plan.
  • Six paid sick and mental health days, Employee Assistance Program, yoga and meditation classes, and additional mental health benefits.
  • Professional development, mentorship, continuous learning, and performance-based pay increases.
  • Partial reimbursement for eligible personal cell phone and internet usage.

Interested in this position?

Apply directly on the company website

Apply Now

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