Director, Audience & Connections Strategy

3 days, 21 hours ago
Full-time
Executive
Marketing and Growth
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
501-1000
Founded 2001

Description

  • Develop comprehensive connections strategies across paid, owned, and earned channels.
  • Conduct category, cultural, consumer, and competitive research to inform strategic recommendations.
  • Create consumer journeys that map paths to purchase and key moments of influence.
  • Advise clients on media investment decisions and strategic direction.
  • Collaborate with media, data, account, and creative teams to align strategy with campaign objectives.
  • Define consumer-journey measurement frameworks focused on meaningful business outcomes.
  • Present the agency's strategic perspective in client meetings and new-business pitches.
  • Lead strategy and insights for new-business pitches in partnership with media strategy.
  • Provide strategic guidance and feedback to cross-functional partners on assigned accounts.
  • Contribute to agency thought leadership initiatives.

Requirements

  • 6–8 years of experience in consumer insights, connections strategy, or a related field within an advertising or media agency.
  • Expertise with audience and competitive intelligence tools such as GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb.
  • Experience translating data into insight-led, full-funnel strategies.
  • Proven ability to partner with integrated media teams across traditional and digital channels.
  • Experience building and maintaining client partnerships and strategic alignment.
  • Experience supporting new-business pitches and collaborating with media strategy.
  • Experience presenting strategic recommendations to senior client stakeholders and internal leadership.
  • Deep understanding of digital, social, programmatic, and traditional media channels.
  • Experience developing consumer journey frameworks and campaign platforms.
  • Working knowledge of AI tools and prompt design for ideation and framework development.

Benefits

  • Annual salary range of $118,000–$130,000 plus an annual performance bonus.
  • Remote-first culture with work-from-anywhere options in most U.S. states.
  • Unlimited PTO, flexible schedules, and an extended winter holiday break.
  • 100% paid parental leave and 401(k) matching.
  • Medical, dental, vision, life, pet, disability, and voluntary insurance coverage.
  • Annual ClassPass credits.
  • Access to Los Angeles and New York office hubs for learning, events, and in-person collaboration.

Interested in this position?

Apply directly on the company website

Apply Now

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